If every hotel in the US were able to reduce their dependence on third parties by just 1%… more than $280,000,000 would be generated in new direct revenue!

March 26, 2013 • By
If every hotel in the US were able to reduce their dependence on third parties by just 1%... more than $280,000,000 would be generated in new direct revenue! Wow. This is even more compelling when you consider how easy it is to implement the tools and tactics that stimulate direct bookings. Simple new technology, social media, loyalty marketing and good old email can instantly reduce costly fees to third parties and increase commission-free direct bookings!