Friday Freebie: Win More Group Business by Being a Good Loser

October 27, 2017


Welcome to the Friday Freebie!

Each week we share one, FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Win more meeting and event business by conducting a loss analysis and figuring out what went wrong with your failed bids.

Winning is easy.

Get the deal, pop the champagne.

When you win, you think every move you made in the sales process was genius.

And then you replicate that winning formula on future deals.

But what happens when you lose deals?

A majority of hotel sales teams fail to ponder why certain groups chose another property.

Whenever one of your sales managers loses a piece of business, they need to ask the meeting planner, “Why did we not win this business? What went wrong? How are we not the best fit for your group? How could we have done better?”

This simple follow-up to all lost bids could dramatically empower, alter, and inform your future sales efforts, sending your sales skyrocketing in the future.

Get More: How a WWII Scientist Can Help Your Hotel Survive

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: