Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement – for free – immediately to drive more direct bookings.
This week’s freebie: Reel in more bookings by tapping into FOMO (Fear of Missing Out).
Nothing can make a prospective guest book a room faster than having limits placed on them. Knowing that the number of rooms or time remaining to take advantage of a certain price is a powerful motivator.
Brilliant marketers across all industries use this “scarcity principle” often, especially OTAs! Just think of a big sale that ends on a specific date. Or, an online store that is down to the last two of an item you’ve had your eye on. The premise is to urge guests to not delay in reserving a room with you and inciting a “fear of missing out” (FOMO in millennial speak).
Ask your hotel booking engine if they can tag certain room categories with urgency and FOMO messages when inventory reaches predefined levels. Use copy that creates perceived immediacy and stimulates guests to act now:
- “Only 4 rooms of this room type remain.“
- “Only 2 rooms on this date still available.“
- “Only available to the first 15 guests.”
- “Included in XYZ Package.”
Get more brilliant methods of using psychology principles to drive bookings here: The Surprising Psychology Behind Successful Hotel Websites – Part One
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com