Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s freebie: Consistently attract group/event planners with content that touts your city as a meetings-worthy destination — with you in the center of it all.
CVBs and DMOs aren’t the only ones who can produce destination content.
Hotels would be smart to create their own online destination pieces to drive traffic to their website. While many properties already create content touting leisure travel, very few hotels craft group-oriented content to cultivate traffic and awareness for group leads.
By creating helpful, “infotainment” content for meeting planners, you will establish your hotel and sales team as being the leader in your region. AND, position your hotel as being the most experienced property to host meetings and events in the area.
Creating content for the meetings industry doesn’t have to be time intensive. In fact, here’s the secret to producing several pieces in just a couple of hours:
Take content that you’ve already written for your leisure audience and customize for a meetings audience by adding an ‘events’ spin throughout.
For example, here are repurposed titles that were originally written for the transient traveler:
Waterfront Teambuilding Activities in Chesapeake Bay
Philadelphia Group Tours for Conventioneers Who Love History
6 Venues for Corporate Dinners in Breckenridge
Best Louisville Distilleries for Group Bourbon Tastings
Post to your hotel blog, LinkedIn, or use as content for sales email newsletters. Produce meetings-inspired content often to give event planners a reason to consistently consider your property.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com