Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s freebie: Convert OTA guests into future direct bookings by capturing their email address.
We can understand the frustration hoteliers have with business booked through an OTA. Not only do you pay hefty prices for one reservation, but OTAs don’t share the customer’s email address when it arrives in your PMS, barring you from digitally remarketing to these customers later.
But, there’s an extremely easy solution to this. Smart hotels simply ask the guests directly for their email address and give them a good reason to do so.
Here are a couple of ideas. Ask for the guest’s email address to:
- Receive an email receipt of their stay.
- As a log-in for Wifi.
- To send them exclusive deals for future stays.
The bottom line: Don’t let an OTA guest walk away without collecting their email address. That is the only way you can market to them in the future and stay on their radar for other travels.