Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Use FOMO to entice last-minute President’s Day Weekend travelers from drive markets.
FOMO (fear of missing out) is a real phenomenon. Spawned by social media, FOMO describes the unease and angst people feel when missing out on something interesting or exciting.
You can add FOMO to your list of hotel marketing strategies and leverage it to convert your audience’s restlessness into last minute, drive-market bookings.
Even though today marks the start of the President’s Day Weekend, you still have a chance to attract last-minute weekend travelers using FOMO.
Here are two types of FOMO you can deploy today:
- Fear of missing out on the last three-day weekend until Memorial Day.
- Fear of missing out on your last room available or an amazing weekend room rate.
Create marketing messages that focus on what your audience will miss out on and push them out using advertising targeted to your drive markets (EX: your hotel social media channels and targeted email list).
BONUS IDEA: Plus, if you normally charge for parking, consider creating a last-minute room rate that includes complimentary parking. This gives visitors driving in from nearby markets another good reason to book… and avoid FOMO.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com