Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Beef up your website with the tools and content that attracts and assists meeting planners.
Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travelers, while your sales team is left to generate their own leads?
Let’s change that. There are several ways hotel marketers can drive more group business, contribute to group business revenue, and champion their sales managers’ efforts. All it takes is using the hotel marketing strategies you already know, and customizing them to the meetings market.
Here’s one smart and simple method:
Optimize your website for meeting planners, not just leisure guests. This is your central marketing vehicle, so pack your meetings and event page with all the resources and tools meeting planners need, including floor diagrams, room measurements, 360-degree venue tours, attendee destination guides, photos of past events and detailed testimonials.
A vital step to winning a meeting planner’s contract is making their life easier, so give them what they need upfront so they don’t have to waste time chasing after this themselves.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com