Welcome to the Friday Freebie!
Each week we share one FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s freebie: Get a leg up on new hotel competition by maximizing the one thing they don’t have – past guests.
With their modern amenities, fresh technology, and remarkable experiences that travelers are clamoring for, new hotels are perfectly poised to steal a chunk of your market.
It’s hard to battle for bookings when you’re surrounded by exciting new properties that are stealing all the attention and all the business.
Don’t rely on slashing prices to take those bookings back. This will just hurt your bottom line and your reputation. Instead, turn to the one thing that they don’t have: past guests.
You have an AUDIENCE… monetize it!
While the new properties build up their profile and struggle to bring in new guests, create an exciting offer exclusively for your most lucrative past guests.
Also, make sure you are using the positive reviews of past guests to create trust and validation among new prospective guests as well; your hotel website should prominently showcase testimonial reviews from leisure guests AND past meetings/groups!
Finally, follow new compset hotel developments closely and time your marketing campaigns/promos to coincide with their opening and dampen the attrition of business due to their launch!
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com