Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Don’t forget the importance of the PHONE component of mobile phones.
The number of people who own and depend on their smartphones continues to skyrocket, with no signs of slowing. Today, 75 percent of Americans own a smartphone, says The Pew Research Center.
We all know travelers use their smartphones to research, text and post to social media. But, don’t forget a smartphone’s primary purpose: To make calls!
Every hotel mobile site should include a telephone number that is embedded in a “click-to-call” button. Think about it: why make your website mobile user hunt for a phone number when the number can be embedded in a prominent “Call Now” feature?
Further, sites with phone numbers are perceived as more trustworthy and transparent as well. Prominent number/calling features suggest that you WANT to talk to your guests!
Best of all, calls initiated from your hotel mobile website are easily trackable… giving hotel marketers another way to quantify their contribution to bookings.
And one more tip from almighty Google itself: “Always embed the phone number using the international dialing format: the plus sign (+), country code, area code, and number. While not absolutely necessary, it’s a good idea to separate each segment of the number with a hyphen (-) for easier reading and better auto-detection.
Using a hyphenated international dialing format ensures that no matter where the user is calling from, whether a few hundred meters away or thousands of kilometers, their call will be connected.”
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com