Welcome to the Friday Freebie!
Each week we share one free impactful hotel marketing tactic that you can implement immediately to drive more direct bookings.
This week’s freebie: Get more people to read your hotel website with these simple changes.
Attention spans are shorter than ever. Studies have shown that the age of smartphones and endless streaming content have lowered the average attention span to eight seconds. EIGHT SECONDS. This puts a lot of pressure on hotel marketers to entice, engage and convince all within that tiny time frame.
So, what’s a hotel marketer to do to drive their website visitor closer to making a reservation? How can you maximize the mere seconds someone is on your hotel website, your ultimate highest margin channel?
People now scan online content, instead of thoroughly reading each and every amazing detail of your property. The secret to holding a visitor’s attention and making an impact is simplicity. Mainly writing less, making each word count, and making the copy easy on the eyes.
Here are a few ways to do that:
- Break up content in quick-and-easy chunks, instead of using long paragraphs.
- Get to the point and cut the fluff.
- Determine which copy can be replaced by a stunning image or video instead.
- Use headers and subheading to separate distinct categories.
Get the rest of our hotel website copy tips here: Want People to Actually Read Your Hotel Website? Here’s How.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com