Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Win back abandoned bookings with simple reservation recovery automation.
Every day, hotels ignore millions of relevant consumers at the very edge of converting to real revenue. Prospects who have already visited the website and searched the booking engine for their travel dates.
There is a massive opportunity to regain those lost visitors and reservations. After all, it’s always easier to win business from a previous visitor who has nearly purchased, than from a new consumer who has never heard of you before.
Here’s How to Do it:
After a visitor abandons your hotel’s booking engine, your booking engine should automatically send out a specific email with a personalized greeting that thanks them for visiting your website and a reminder to book. This is where you can offer a limited-time incentive and sell them even more on the experience of staying with you and booking with you directly.
But remember, in order to send these emails, your booking engine will need to capture email addresses as the first field in the booking process. That way, you now have the data necessary to email them if they abandon.
Get more: How to recapture abandoned bookings