Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s Freebie: Never take your eyes off of the competition. Especially their sales team!
Hotels are forever locked in a battle for bookings.
Savvy hoteliers are always aware what their comp set is up to. Besides monitoring rate, they keep one eye focused on what competing hotels are doing to draw more direct bookings and group business. One of the easiest ways to watch your competition is to sign up for their emails and follow their social media accounts.
After that, we suggest taking it one step further: Follow the social media accounts of each group sales manager, too.
Find out how they’re offering value to meeting planners. Are they merely pushing out promotional content or are they authentically engaging prospects? Are they contributing to LinkedIn groups with other meeting and event professionals? How are they boosting their brand, while drawing planners to their hotel? What promos are they pushing?
And, most importantly, what content are planners responding to most? Consistently use this intel to review and implement your own group sales marketing activities.
Get More: DOSM Checklist for 2018
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com