Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Compel corporate guests to extend their stay by creating a targeted ‘bleisure’ offer.
Out of a hotel’s three primary market segments, corporate clients often produce the steadiest stream of room nights AND add-on revenue throughout the year. And better yet…. free-spending corporate travelers alo tend to spend more on dining and other ancillary products (since they are reimbursed by their companies).
Amplify your revenue opportunities with corporate travelers by compelling them to add on leisure days to their stay.
Here’s One Way to Encourage Them to Stay Longer:
Create an exclusive offer only for corporate guests that extends the corporate rate a few days pre- and post-reservation. Add perks during those extra days, such as complimentary bike rentals, late check-out, discounted passes to a family-friendly attraction, free parking or complimentary breakfast. Include a link to a calendar of fun local events happening before, during, and after their original stay.
Share this offer with corporate guests a few times leading up to their stay. Include it in the pre-stay email, at check-in… or leave a note during their stay.
Get More: Turning Business Into Pleasure
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com