Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s Freebie: Stop cluttering the booking experience with too many options.
Want to drive guests to make quicker transactions?
Stop offering too many options to sift through!
If you’re asking guests to select a room type, choose enhancements, and add upgrades before making a reservation, you’re setting up a serious roadblock to that booking.
Offering too many options to customers can cause decision paralysis.
Guests are likely to get so daunted by making the wrong decision, that they delay moving forward, putting off the decision until the next day, the next week or worse, not at all!
Scrutinize the steps you make guests go through in order to complete a booking. Do they have to choose from 7 room types with similar descriptions? Do you give them too many add-on and upgrade options, such as spa treatments, bottles of champagne, flowers in the room, airport transportation, etc?
While it may seem worthwhile to let them personalize their stay, modern travelers really seek simplicity and ease. Get them to the booking faster, instead of overwhelming them and causing unnecessary delays.
Leave guests a clear path to purchase by paring down on their options.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com