Tambourine

Are Your Bookings Getting Lost In Translation?

Here are the four key elements to attracting guests from around the globe.

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Want More Hotel Revenue? Start Selling Your Destination.

Follow these tips to turn your hotel internet marketing efforts into magnets for experiential travelers.

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Fantasy Tourism: New Zealand Embraces the Hobbit

New Zealand is putting its pop cultural capital to work with their new marketing campaign, New Zealand: 100% Middle Earth. 100% Pure. Watch it here. As home to the Lord of the Rings Trilogy and the soon to come Hobbit Films, New Zealand’s new tourism commercial combines fantastical imagery and an overly imaginative history that boasts New Zealand as “A land where giant eagles once guarded the skies,” “Where creatures dwell in ancient caves,” and “Where you can play on mountains protected by gods.” This bold take on destination travel begs a very interesting question: Is there room for fantasy in destination marketing?

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