Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds.
Facebook is now an advertising powerhouse that allows you to target anyone in their global database with laser-sharp precision.
We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters.
This week’s freebie: leverage your 4th of July guests’ social media posts to expand your marketing reach.
Recent studies suggest that our friends’ social media activity has a growing influence on our travel purchasing behavior. Seeing friends’ posts/likes on Facebook, reviews on Trip Advisor or pictures on Instagram significantly deepens consumer interest.
Instagram made its mark as a major brand building outlet worthy of our time and resources when Nabisco featured the app as the primary Call To Action (CTA) in their Superbowl Commercial. The 3 Second CTA: “Something we can all disagree on: Choose your side on Instagram @Oreo” attracted thousands of new Instagram followers and advocates for the brand within just a few hours time. You can watch the entire Oreo Superbowl Ad here.
Every day, travel becomes more and more central to the social experience. With Facebook’s new Graph search, updates to Facebook’s Mobile App Nearby, and the big announcement that Facebook is starting to ramp up their hotel industry presence, hotels that have diligently worked hard to create a strong and consistent social presence are going to have a big leg up on the competition. But for those hotels still fumbling around in the dark, trying to find a social strategy, here’s a few things to keep in mind.
Hotels interested in long term engagement and ongoing interaction with guests should start focusing their attention on the individual guest experience. It’s important to remember that the online social experience is only a byproduct of the social experience guests have once they book that room and walk through those front doors.
One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved.
How you manage your hotel’s announcements and procedures during a natural disaster can have an even longer lasting impact on bookings and arrivals. So what can you do to mitigate revenue loss? Here are the top five things your marketing team should put in effect to prevent wasteful media spending or a social media #Fail: