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What Can a British Knight Teach Us About Hotel Marketing?

April 28, 2014 • By

No British cyclist had ever won the Tour de France, but as Director of England's cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.” Read More »

advertising, destination marketing, hotel marketing, marketing, search engine optimization, Travel

Hotel Marketing Apathy: The Hidden Cost of Doing Nothing

April 14, 2014 • By

A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.” Read More »

advertising, destination marketing, hospitality, hotel marketing, marketing, mobile advertising, search engine optimization, Travel, Uncategorized, websites