This year as budgeting season approaches, we’re looking at practical ways to approach your hotel marketing budgets in our two-part series
We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters.
This week’s freebie: Get more bang for your marketing buck by replacing overused, broad PPC keywords with targeted phrases.
This week’s freebie: Create different retargeting ads for different interests for maximum exposure and impact.
Follow these steps to cut down on the major expenses that could be weighing down your marketing budget.
Successful hotel retargeting requires deliberate action and smart tweaks to reap the maximum ROI.
Occupancy is up. ADR is up. Group and meetings business and leisure travel is up. What’s not to love?
Every day you learn about new software, emerging social media channels and burgeoning review sites. And every day you wonder how you will ever manage it all.
After 25 years in hotel and tourism marketing, we’ve seen some scary mistakes that will have you shaking at your desk.