No, that’s not a typo. Google has slowly been reducing the amount of space it gives to natural search results in favor of products that require an investment of time or money to utilize. Why are so many hotels spending so much time chasing page one rankings if Google keeps reducing the space allocated to those rankings?
Thanks to web-based communities like TripAdvisor, travelers are sharing their experiences and affecting the subsequent purchase decisions of others. 70% of travelers actually change their mind about an intended hotel or destination after reading reviews of previous guests! If your past customers are talking about you online–whether it’s good or bad–join the conversation! It shows transparency, honesty and appreciation… good qualities for your brand to represent.