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Hotel Marketing Apathy: The Hidden Cost of Doing Nothing

April 14, 2014 • By

A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.” Read More »

advertising, destination marketing, hospitality, hotel marketing, marketing, mobile advertising, search engine optimization, Travel, Uncategorized, websites

A Hotel Marketing Thanksgiving: 10 things we're thankful for

November 25, 2013 • By

As we gather together here in the US for our annual Thanksgiving holiday, we give thanks for the many blessings we have in our personal lives. This year, we're starting a new tradition, we're also giving thanks for all the amazing things we have that enrich our professional lives as hotel marketers. So we asked our staff, client GMs, revenue managers, hotel owners and partners to contribute and help us serve up our inaugural dish… dig in! Read More »

mobile advertising, Top 10

U.S. Hotel Revenue Reached Record Levels in 2012.

July 15, 2013 • By

According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments. Read More »

destination marketing, mobile advertising, search engine optimization