Tambourine
Tambourine: Hotel Marketing

Cinco de Mayo: 5 Hotel Marketing Tips

In honor of Cinco de Mayo, Tambourine is celebrating with a fiesta of some of our favorite digital marketing tips.

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Hotel Marketing Apathy | Tambourine

Hotel Marketing Apathy: The Hidden Cost of Doing Nothing

A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.”

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TambourineThanksgiving

A Hotel Marketing Thanksgiving: 10 things we're thankful for

As we gather together here in the US for our annual Thanksgiving holiday, we give thanks for the many blessings we have in our personal lives. This year, we’re starting a new tradition, we’re also giving thanks for all the amazing things we have that enrich our professional lives as hotel marketers. So we asked our staff, client GMs, revenue managers, hotel owners and partners to contribute and help us serve up our inaugural dish… dig in!

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Tambourine 30th anniversary

Part 1: How finding hotels has changed for consumers.

Remember when well-worn guidebooks, dog-eared travel magazines and a friend or travel agent’s recommendation were your sole sources of where-to-stay inspiration? As we mark our 30th anniversary as a hotel marketing firm, Tambourine takes a look at how finding hotels has changed for consumers since 1983.

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Tambourine: Hotel Marketing

90% of marketers ignore basic data that could easily increase revenue (Part 2)

Continuing our last post: how to use simple data to improve results (without being a math geek)! Here’s a few immediate steps you can take to leverage your data, increase visitation and drive more revenue:

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Tambourine: Hotel Marketing

68% of meeting planners rely heavily on website research.

If meetings & groups are an important component of your revenue mix, it’s more import an than ever to ensure the digital assets for your group marketing team are keeping up with best practices. Here’s 5 simple action items that can be implemented quickly to improve traction for MICE sales at your hotel: Meeting planners

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Tambourine

Tambourine Named to Google Engage All-Stars List

Tambourine was among 200 of the world’s top search engine marketing firms to be invited to Google Engage All Stars Annual Summit in Mountain View, California. To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of others agencies worldwide.

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Tambourine

Google reducing the space allocated to natural search results.

No, that’s not a typo. Google has slowly been reducing the amount of space it gives to natural search results in favor of products that require an investment of time or money to utilize. Why are so many hotels spending so much time chasing page one rankings if Google keeps reducing the space allocated to those rankings?

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Tambourine

U.S. Hotel Revenue Reached Record Levels in 2012.

According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments.

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Tablet-based bookings on the rise. What does this mean for your hotel?

Over the last 16 months, bookings originating from users on iPads and other tablet-sized devices has increased by more than 70% while bookings from traditional desktop/laptop PCs has remained static (some surveys even suggest it has declined). While there are millions more phones and iPods in use than tablets… tablet bookings far outpace smaller devices.

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