We’ve compiled a list of the strategies that have actually worked for us and our clients this past year.
Consistently and creatively telling your story is what can truly attract travelers to you. However, it’s a common problem for many hoteliers to not know what their story is, much less how to convey it.
Nine ways to write for the modern user, who is simply skimming and scanning your hotel’s website.
Think promo codes are a magic bullet that will give travelers that extra shove to make a reservation? Think again.
Does your hotel photography make people want to check in or stay out?
Could Mom be the best hotel marketer ever?
Part 2 of Confessions of a Hotel Marketing Firm: The top ten most dangerous mistakes in hotel marketing.
After 25 years of working with hoteliers around the world, we’ve made every mistake in the book. Strangely enough, that’s why most of our clients hire us… Because we’ve made mistakes at someone else’s expense in the past, we’re less likely to make costly mistakes on their account in the future! Here’s a list of the top ten mistakes we’ve made (and corrected) that inhibited client revenue, how many are you still making?