Hotel marketing is getting more and more complicated, and it’s unlikely that the trend will revert any time soon, so you’d better be prepared to overcome new obstacles and challenges every week.
We’ve compiled a list of the strategies that have actually worked for us and our clients this past year.
Could Mom be the best hotel marketer ever?
Hotel designers and marketers have been reinventing their onsite spas.
In honor of Cinco de Mayo, Tambourine is celebrating with a fiesta of some of our favorite digital marketing tips.
No British cyclist had ever won the Tour de France, but as Director of England’s cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.”
A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.”
This amazing stat brings up a number of issues for hotel marketers. First, how do your results compare to Expedia’s? Sure they have bigger budgets, deeper resources and global markets, but their primary growth is coming from surging travel demand. Are your sales in sync?