Hotel Marketing: 10 Things That Worked in 2016

We’ve compiled a list of the strategies that have actually worked for us and our clients this past year.

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New Tool Helps Hotels Harvest Guest-Generated Content

We’re taking a rare break from our normal weekly thought-leadership series to announce an exciting new product here at Tambourine called Tout.

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Use Your Guests’ July 4th Social Media Posts to Expand Your Marketing Reach

This week’s freebie: leverage your 4th of July guests’ social media posts to expand your marketing reach.

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There are 575 likes on Instagram every second.

Instagram made its mark as a major brand building outlet worthy of our time and resources when Nabisco featured the app as the primary Call To Action (CTA) in their Superbowl Commercial. The 3 Second CTA: “Something we can all disagree on: Choose your side on Instagram @Oreo” attracted thousands of new Instagram followers and advocates for the brand within just a few hours time. You can watch the entire Oreo Superbowl Ad here.

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Why Isn’t Your Hotel on Instagram? 7 reasons to use Instagram

One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved.

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