Tambourine

If Hotel Marketing Were An Olympic Sport…

If hotel marketers were Olympic athletes, which event would you compete in?

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The One Question That Terrifies Hotel Marketers

Owners are starting to realize that costly 3rd party channels and hidden OTA commissions are cutting into their bottom line.

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How Boutique Hotels Win vs. Big Box Brands

Stop over-promoting your property and start celebrating your destination.

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Four Ways To Compete Against New Properties In Your Market

Before you frantically start rolling out flash sales and engaging your neighbors in the WrestleMania of revenue management, take a deep breath and get back to basics with these four ideas.

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The Painful Truth About Hotel Website SEO

Everything you’ve expected or known about search engine optimization for hotels up until the last year is now obsolete.

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Why Are More Owners Choosing Independence Over Brands?

Although the majority of the country’s lodging industry is dominated by well-known chains, independents are attracting more and more travelers who want remarkable, locally-inspired and authentic experiences.

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Why Is This Goldman Sachs Report Scaring The #@!% Out Of Hoteliers?

Ten years ago, who would have predicted that one of your guests would ever opt to stay in the home of a complete stranger instead of your hotel?

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How Smart Hotel Management Companies Attract New Assets

How can you and your hotel management company compete against the hundreds of other hotel management firms hustling for the same assets?

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Why Are So Many Flagged Hotels Taking Marketing Into Their Own Hands?

Your brand marketing team handles hundreds of properties and simply does not have the resources to do any significant targeted hotel marketing that specifically tells your unique story, reaches your key target markets or quickly helps you overcome periods of booking weakness.

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