If hotel marketers were Olympic athletes, which event would you compete in?
Owners are starting to realize that costly 3rd party channels and hidden OTA commissions are cutting into their bottom line.
Stop over-promoting your property and start celebrating your destination.
Before you frantically start rolling out flash sales and engaging your neighbors in the WrestleMania of revenue management, take a deep breath and get back to basics with these four ideas.
Everything you’ve expected or known about search engine optimization for hotels up until the last year is now obsolete.
Although the majority of the country’s lodging industry is dominated by well-known chains, independents are attracting more and more travelers who want remarkable, locally-inspired and authentic experiences.
Ten years ago, who would have predicted that one of your guests would ever opt to stay in the home of a complete stranger instead of your hotel?
How can you and your hotel management company compete against the hundreds of other hotel management firms hustling for the same assets?
Your brand marketing team handles hundreds of properties and simply does not have the resources to do any significant targeted hotel marketing that specifically tells your unique story, reaches your key target markets or quickly helps you overcome periods of booking weakness.
Hotel marketers must keep a careful eye on the smart things their compset peers are doing. Utilize the following six tools and you’ll have a better understanding of who is in your comp set, what they’re doing and how well they’re succeeding.