We all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings.
Your profit margins are being squeezed because of the general public’s assumption that OTAs offer the cheapest rates! It’s time to poke holes through this OTA myth and sway customer perception with the truth.
Owners are starting to realize that costly 3rd party channels and hidden OTA commissions are cutting into their bottom line.
You should only be paying for that OTA customer ONCE. Then, use these tactics to keep the guest coming back to you.
There’s no doubt OTAs have several things that you don’t. However, they do have their weaknesses.
81% of people abandon your booking engine without a transaction.
Consumers are learning firsthand that dealing directly with a hotel may result in a cost-saving, improved experience.
Why do guests go back to the OTA to book?