Tambourine

What Would You Do With $5,000 Extra In Marketing Budget?

Here’s what our team, with 30+ years of bringing in direct revenue for hotel clients across the country, recommends doing with that $5,000 to drive more bookings.

Read More

Want More Hotel Revenue? Start Selling Your Destination.

Follow these tips to turn your hotel internet marketing efforts into magnets for experiential travelers.

Read More

Tambourine: Hotel Marketing

Cinco de Mayo: 5 Hotel Marketing Tips

In honor of Cinco de Mayo, Tambourine is celebrating with a fiesta of some of our favorite digital marketing tips.

Read More

HotelMarketing

What Can a British Knight Teach Us About Hotel Marketing?

No British cyclist had ever won the Tour de France, but as Director of England’s cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.”

Read More

Hotel Marketing Apathy | Tambourine

Hotel Marketing Apathy: The Hidden Cost of Doing Nothing

A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.”

Read More

Tambourine: Hotel Marketing

90% of Marketers Ignore Simple Data That Could Easily Increase Revenue. (Part 1 of a 2 part series)

A recent study revealed that only 10% of all companies use their existing data sources in a systematic way to increase revenue. Fortunately, the hospitality and tourism sectors have shown exciting improvement in this area over the last few years.

Read More

Tambourine

U.S. Hotel Revenue Reached Record Levels in 2012.

According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments.

Read More

NumbersForNinjas300B

2013 will be a record-breaking year for online bookings!

According to Richard Lewis, CEO of Best Western Hotels in England, 2013 will be a record-breaking year for online bookings! Mr Lewis revealed this amazing number at a recent industry event. Are you capturing your share of the exploding online channel?

Read More

Taxing Travel – Is it good for business?

Travel remains one of the most heavily taxed activities in the US, even though most cities try hard to encourage visitors and tourism. Travelers don’t vote where they travel, so cash-strapped cities and states continue to tax hotel rooms, rental cars, and airports. Many times the money is used not only to build and run facilities for travelers such as convention centers and airports, but also is used to help finance local coffers to pay for sports stadiums and youth ball fields. In some cities, taxes on visitors even help fund arts facilities and school systems. The impact can be significant – travelers pay taxes that total 57% more than if they just paid the general sales tax.

Read More