Here’s what our team, with 30+ years of bringing in direct revenue for hotel clients across the country, recommends doing with that $5,000 to drive more bookings.
Follow these tips to turn your hotel internet marketing efforts into magnets for experiential travelers.
In honor of Cinco de Mayo, Tambourine is celebrating with a fiesta of some of our favorite digital marketing tips.
No British cyclist had ever won the Tour de France, but as Director of England’s cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.”
A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.”
A recent study revealed that only 10% of all companies use their existing data sources in a systematic way to increase revenue. Fortunately, the hospitality and tourism sectors have shown exciting improvement in this area over the last few years.
According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments.
According to Richard Lewis, CEO of Best Western Hotels in England, 2013 will be a record-breaking year for online bookings! Mr Lewis revealed this amazing number at a recent industry event. Are you capturing your share of the exploding online channel?
Travel remains one of the most heavily taxed activities in the US, even though most cities try hard to encourage visitors and tourism. Travelers don’t vote where they travel, so cash-strapped cities and states continue to tax hotel rooms, rental cars, and airports. Many times the money is used not only to build and run facilities for travelers such as convention centers and airports, but also is used to help finance local coffers to pay for sports stadiums and youth ball fields. In some cities, taxes on visitors even help fund arts facilities and school systems. The impact can be significant – travelers pay taxes that total 57% more than if they just paid the general sales tax.
New Zealand is putting its pop cultural capital to work with their new marketing campaign, New Zealand: 100% Middle Earth. 100% Pure. Watch it here. As home to the Lord of the Rings Trilogy and the soon to come Hobbit Films, New Zealand’s new tourism commercial combines fantastical imagery and an overly imaginative history that boasts New Zealand as “A land where giant eagles once guarded the skies,” “Where creatures dwell in ancient caves,” and “Where you can play on mountains protected by gods.” This bold take on destination travel begs a very interesting question: Is there room for fantasy in destination marketing?