Facebook is now an advertising powerhouse that allows you to target anyone in their global database with laser-sharp precision.
Let’s take a look at how hotel web design justifies higher room rates.
The most successful marketers know that what you sell is probably NOT what you should market.
This week’s freebie: Attract more bookings by appealing to people’s sense of sight.
Stop over-promoting your property and start celebrating your destination.
Here are eight things that hotel marketers should always be on top of and never foolish about.
Consistently and creatively telling your story is what can truly attract travelers to you. However, it’s a common problem for many hoteliers to not know what their story is, much less how to convey it.
Your brand marketing team handles hundreds of properties and simply does not have the resources to do any significant targeted hotel marketing that specifically tells your unique story, reaches your key target markets or quickly helps you overcome periods of booking weakness.
Timeless pearls of hotel marketing wisdom from a trio of powerhouse marketing mavericks.
There is one timeless, common desire every guest wants. And you can sell it over and over at little cost to you. What is it? A story they can repeat for years to come.