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Hotel Marketing Apathy: The Hidden Cost of Doing Nothing

April 14, 2014 • By

A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country. Hotel marketing teams, overburdened with small staffs and growing responsibilities, are resorting to the old, seemingly harmless adage: “If it ain’t broke, don’t fix it.” Read More »

advertising, destination marketing, hospitality, hotel marketing, marketing, mobile advertising, search engine optimization, Travel, Uncategorized, websites

Confessions of a Hotel Marketing Firm: Top Ten Most Dangerous Mistakes in Hotel Marketing – Part 1

September 24, 2012 • By

After 25 years of working with hoteliers around the world, we’ve made every mistake in the book. Strangely enough, that’s why most of our clients hire us… Because we’ve made mistakes at someone else’s expense in the past, we’re less likely to make costly mistakes on their account in the future! Here’s a list of the top ten mistakes we’ve made (and corrected) that inhibited client revenue, how many are you still making? Read More »

advertising, hotel marketing, Mistakes to Avoid, Top 10