A Front-Row Seat to the Palace Invitational

Some events are made for good content. And the annual Palace Invitational at Lotte New York Palace is one of them.

Now in its ninth year, the invitation-only event brings some of tennis’ biggest names together in New York ahead of the US Open, swapping tennis racquets for pickleball paddles. This year’s lineup included Serena Williams, Taylor Fritz, Matteo Berrettini and Caroline Wozniacki, who faced off inside the hotel’s iconic Villard Ballroom.

Capturing the Energy

Tambourine’s content and production teams were on the ground in New York to capture the energy of the event from every angle.

From celebrity social media interviews with tennis stars to real-time event coverage, the goal was to create content that felt just as dynamic as the event itself.

What exactly was captured?

• Social media interviews with Serena Williams, Caroline Wozniacki, Taylor Fritz, and Matteo Berrettini.
• Real-time event coverage for social media.
• Photography and video capturing the athletes, guests, and atmosphere.
• Promotional content to build anticipation for future events and maintain engagement year-round.

The result?

Content that gives Lotte New York Palace more ways to showcase the event, the property, and the experiences it creates.

Take a look at some of our favorite moments from this year’s Palace Invitational below.