Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and revenue.
This week’s freebie: Break-down silos and foster close collaboration between marketing, sales, and revenue management teams.
Silo’s Marketing Definition
Silos are the result of teams, processes, or information that aren’t shared or integrated with a company as a whole. When hotel marketers work in their own isolated silos – never communicating, sharing resources or key updates – multiple departments suffer.
Marketing departments don’t stay informed about periods of weakness. Sales teams go hungry for leads. Revenue managers are kept in the dark about strategies targeting one audience or one time period over others.
It’s just bad news all around.
Your entire hotel and its financial success depend on all three pillars of the sales and marketing platform working together in unison and toward the same revenue goals. That’s why smart hotel marketers break down silos and work closely with sales and revenue management teams, rather than shutting them out.
It will require a concerted effort on your part.
Start by scheduling an all-team meeting every week, including all associates, where you can share your current priorities, upcoming projects, best practices, recent discoveries, feedback, and resources. End each meeting with a round-robin session, where everyone shares what they’re working on.
This strategy not only gives every team member insights on what’s happening outside of their own department, it also gets everyone motivated to achieve the same mission.
A unified front is always stronger than the sum of its parts.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City, Carlsbad and Fort Lauderdale. Please visit: www.Tambourine.com.