Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and revenue.
This week’s freebie: Consistently craft and communicate a unique story for your hotel.
At the heart of every successful hotel lies a well-crafted, unique and engaging story. Hotel marketing rock stars are vigilant about ensuring that their property’s story and unique value proposition (UVP) is infused in every marketing touchpoint.
The problem is, many hoteliers don’t have a firm grasp on what their story is, much less how to communicate it.
Here are some key “plot points” to anchor your narrative:
1. Who are you, and what makes you awesome?
Start with developing a firm grasp of what makes your property unique, useful and interesting. Do you have the best location in your local market? Or the best hotel restaurant in town? Build that into the UVP.
2. Whom do you serve?
It’s crucial to understand your customer base, their concerns, needs and interests, and build those desires into your marketing messaging. Communicate in the language they’d use and showcase reviews they can relate to.
3. Get emotional.
Use messaging that conveys the feelings guests will have when staying at your hotel and using the amenities. Words like super-convenient, tech-driven, family-friendly, a great pool and more.
4. Shout it from the rooftops!
Build your hotel story into the architecture of all marketing touchpoints. That includes your direct website, OTA profiles, social media pages, photography, printed collateral, print advertising and email marketing. Make sure the messaging and imagery is consistent throughout.
Get More: Does Your Hotel Have A Story?
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City, Carlsbad and Fort Lauderdale. Please visit: www.Tambourine.com.