The Art of Making Your Hotel Likeable Online

Here’s how sophisticated hotel marketers make their hotels more likeable online.


Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie:

Some hotels brands have stealthily dominated the marketplace for years.

Don’t give full credit to lofty budgets or a robust marketing staff. Though these both help tremendously. One thing these hotel brands have all mastered is brilliant psychology and persuasion techniques that entice people online to book time and time again.

A vital and powerful psychological trigger is likeability. The more likable and relatable your hotel comes off, the more profitable you’ll tend to be.

Customers that like you don’t just buy from you. They also talk about you, refer friends to you, subscribe to your email list, and follow you on social media.

So, it’s not just about your product, location or rates. Here’s how sophisticated hotel marketers make their hotels more likable online:

They Cast Video and Photos Authentically

Today, consumers expect brands to be authentic. People respond to marketing that relates to them and reflects their own reality. When shooting new images and footage for hotel campaigns, skip out on casting over-the-top attractive models to pose as guests. Instead, take a look at your current guests and cast as similar to them as possible.

They Share Fascinating Stories

Guests are drawn to local ties to the destination. If your hotel has an interesting backstory or a historic connection, you better be sharing it. Like the historic Menger Hotel, just steps from The Alamo, where Theodore Roosevelt had gathered a group of volunteer cavalry for the Spanish-American War. 

They Speak Their Guests’ Language

Are business travelers your main customer segment? Then, don’t use trendy, hip language touting the area nightlife. Marketing to parents? Write family-friend copy from a parents’ perspective. Pinpoint who your guests are and write as one of them.

They Aren’t Afraid to Be Funny

Humor is not just likable, it’s magnetic. Don’t hesitate to have fun and show a human side to your property. Playfulness can build rapport and engage audiences.

Get More: The Surprising Psychology Behind Successful Hotel Websites – Part II

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City, Carlsbad, and Fort Lauderdale.
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