Are Freebies The Key to Repeat Guests?

March 17, 2015 • By
Tambourine Hotel and Tourism Marketing Technology   In recent years, a number of hotels have introduced some extra and new amenities that help guests feel more at home. From free mini bar items, to hair care accessories, to complimentary high speed wifi and welcome beverages upon check in, a number of properties are offering their guests these value added items…and they certainly all go a long way to make a favorable impression.
Even the hotel marketers at mid-level brands attract a loyal following with an array of free amenities for guests.
The Kimpton hotel brand leads the pack with an array of generous amenity options -- and the brand goes well beyond lending hair dryers and toothpaste to forgetful guests. Free welcome cocktails, a $10 minibar credit and daily wine receptions in the lobby are all part of the cool and friendly experience of staying at a Kimpton. Frequent guests have come to appreciate these “little” extras. Kimpton hotels are ready to help, too: with cell phone (and other device) chargers, pet supplies and toiletries available at all times. Especially for women travelers, Kimpton is super-accommodating, as they have curling irons, straightening irons and more. For those wishing to squeeze in some in-room exercise, you can also request a yoga mat for some peaceful “me time” as well.
A little kindness means a lot, especially when it comes to repeat guests.
The Andaz brand is another cutting edge hotel company that is becoming a fast favorite among the discerning “Millennial” crowd, with a hip lobby area featuring a selection of free snacks and beverages offered to guests 24/7. From water bottles and soft drinks to apples, cookies and other treats, the hotel encourages socializing, and their stylish lobby feels more like a fun living room at a friend’s cool apartment instead of a business. Andaz also offers a free minibar, (alcohol excluded,) that actually gets replenished, too, so guests always have sweet or savory treat available in their room. Even the hotel marketers at mid-level brands attract a loyal following with an array of free amenities for guests. Two major companies who have succeeded in building a friendly reputation are Courtyard by Marriot and Hampton Inn, who offer free wifi and a hot complimentary buffet breakfast – a big plus for business and family travelers alike. In addition, with free coffee and tea all day long, it’s another added bonus for road warriors who prefer to grab a cup of java and head to their room instead of pounding the pavement in search of the nearest Starbucks coffee. After all, a little kindness means a lot, especially when it comes to repeat guests.  About Tambourine Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com