Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s Freebie: Staying consistent–in frequency and messaging–is an important contributor of hotel marketing success.
Whether it’s sending out email offers on a steady cadence, updating your hotel’s social media accounts or communicating with your group clients, it’s critical to set schedules and maintain consistency regardless of season or current results. Your core marketing activities need to be sacred and deserve to be given the attention, resources and budget required.
Regular communication also builds trust with past guests and group clients… who will quickly see that you communicate with them year round, not just when you are desperate for a quick surge in bookings.
Smart hotel marketers know that their USP (unique selling proposition) has to be condensed into a succinct message that is extended across all brand touchpoints and channels. If consumers see your property described as “urban chic” in one place and “a traditional business hotel” in another… dissonance occurs and causes erosion and attrition.
Take time to do an inventory of all your marketing touchpoints and sales collateral. Are your messages consistent? Do they all share a common family resemblance?
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com