Hotel revenues low? Say hello to CRO.

May 19, 2014 • By

For decades, hotel marketers have used acronyms like Revpar, ADR and AOR to gauge the health of their business. But recently, a new acronym has emerged that directly impacts all the others… CRO, or “Conversion Rate Optimization.” Read More »


ADR, AOR, Conversion Rate Optimization (CRO), Neil Patel, RevPar, travel tripper, user testing