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(SEO) Search Engine Optimization

Tambourine Best Practices: How to Optimize a Press Release for Greater SEO Value

February 6, 2013 • By

Press Release Optimization Best Practices by Shannon Defries Press releases, especially when distributed electronically, can be one of the best vehicles for organic SEO improvement to date. One optimized release distributed to the right newswires, through channels such as blogs and content syndication, can trickle out through the media at a far greater pace then […] Read More »


(SEO) Search Engine Optimization, Press Release

Hotel Marketing and the Impact of Video SEO

December 7, 2012 • By

Google has made a change to their algorithm that counts time watched on video as one of their ranking factors. This change brings with it an added importance on creating engaging video content and is just another indication by Google of how important video is and will continue to be in search. This also presents an opportunity for hotel marketers to use video SEO to drive organic rankings. Read More »


(SEO) Search Engine Optimization, hotel marketing

Real SEO and the Responsibility of Travel Search Engine Strategists

October 11, 2012 • By

Real SEO is about generating quality content that is unique. You’ve probably heard this before. But allow me to break it down for you. Search engine strategists have a responsibility to optimally utilize digital assets such as blogs, website copy, videos, pictures and other digital content that is created specifically for clients and spread it out over relevant websites, indexes and social media platforms so that people SEE IT, and they do this for two reasons: 1. To drive online traffic. 2. To acquire rankings. Read More »


(SEO) Search Engine Optimization, SEO Tactics