The Hospitality Marketing Publication
Your Hotel's Booking Engine Wasn't a Marketing Decision. Maybe It Should Have Been.
Marketing teams are accountable for driving direct bookings, yet the technology responsible for converting those visitors is often selected by IT, operations, or revenue management. It's time to change that.
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“You can’t launch new technology unless your team believes in it.”
“AI search is forcing a return to the fundamentals of SEO.”
“Revenue is built months before the guest arrives.”
“What if you shut off the OTAs?”
Your hotel website is your 24/7 salesperson. Would you hire it?
Your website greets more potential guests than anyone on your team, at 2 a.m. and 2 p.m. alike....
Google just told us how to show up in AI search. Hoteliers, take note.
Google just confirmed what we suspected: GEO is foundational...
Why are social media content shoots getting so expensive?
A fundamental shift in production standards is quietly turning the once-simple social media...
A Front-Row Seat to the Palace Invitational
Get an inside look at how real-time coverage and celebrity interviews brought the energy of the...
Through Our Lens: The First Half of 2026
Take a look back at some of our favorite hotel and resort moments captured across North America and the Caribbean during the first half of 2026.
How AI is Enhancing & Extending the Life of Hotel Image Assets
High-quality photography is essential to hotel marketing, but producing new imagery is expensive...
Unlocking the Power of Schema for Hotels
Schema markup is one of the most effective ways for hotels to communicate directly with search...