To maximize your returns and avoid falling prey to social media scammers, we want to help you take more control of influencer relationships.
This Week’s Freebie: Stop competing on rates. Win back bookings from OTAs.
It’s time to change the overarching hotel industry strategy from emphasizing price parity to tapping into consumer fears of OTAs.
This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.
Here are two videos of actual users (listen to their comments) as they shop for rooms on Expedia and then directly from the hotel’s website.
This week’s freebie: Convert OTA guests into future direct bookings by capturing their email addr
Costly third party bookings are eroding profits and overall hotel asset values.
We all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings.
Your profit margins are being squeezed because of the general public’s assumption that OTAs offer the cheapest rates! It’s time to poke holes through this OTA myth and sway customer perception with the truth.
You should only be paying for that OTA customer ONCE. Then, use these tactics to keep the guest coming back to you.