Tambourine

Friday Freebie: How Free Parking Can Reduce OTA Commissions

This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.

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Video: Watch What Happens When OTA Users Actually Shop Online

Here are two videos of actual users (listen to their comments) as they shop for rooms on Expedia and then directly from the hotel’s website.

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Friday Freebie: The First Step In Converting OTA Guests Into Direct Bookings

This week’s freebie: Convert OTA guests into future direct bookings by capturing their email addr

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OTAs Hitting Hotel Owners Where It Hurts: Real Estate Values

Costly third party bookings are eroding profits and overall hotel asset values.

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The Incredible OTA Stat That Everyone Has Forgotten About…

We all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings.

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3 Ways To Overcome The Perception That OTAs Are Cheaper

Your profit margins are being squeezed because of the general public’s assumption that OTAs offer the cheapest rates! It’s time to poke holes through this OTA myth and sway customer perception with the truth.

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How Hotels Make Their OTA Addiction Worse

You should only be paying for that OTA customer ONCE. Then, use these tactics to keep the guest coming back to you.

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