instrumental tactics
A hotel marketing blog for
serious hotel marketers.
Respect the Funnel!
Focus your marketing efforts by aligning with your DMO’s top-of-funnel campaigns.
DOSM Checklist for 2020
Want better results in 2020? Ten things we recommend you do now.
The Pop-Up Wars: Why Personalization Matters
When it comes to pop-up ads, tactfulness and consideration are key.
Fool-Proof Your Email Acquisition Strategies
Four Ways Hotels Can Aggressively Acquire New Emails
Don’t Ignore Your Sales Team
Group and meetings business can be highly profitable. Help your sales team drive group revenue and you will all benefit.
Turn Need Periods Into Brand-Enhancing Opportunities
Four offer tactics luxury hotels can leverage to fill room nights and need periods
Generate Group Leads With Rich Destination Content
Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge.
Is Your Hotel Wedding-Worthy?
5 Ways Hotels Can Make Their Venue More Attractive To Brides
Is Your Website Meeting Planner-Friendly?
There’s lots of information meeting planners will need before booking your hotel. Make sure it’s readily available on your website.
Mind The Metrics That Matter
Suffering from stat overload? Hone your focus to just the meaningful KPIs.
Stop Reporting On Hotel Digital Marketing In A Vacuum
How the 4 P’s of Marketing Can Help Improve Ownership Reports
How To Score A Bigger Hotel Marketing Budget
Proven strategies to arm hoteliers during budgeting season
“Clients benefit from a team of committed digital marketing specialists at Tambourine who work together to compose customized strategies.”Jessica Gonzalez Marketing Director at Harbour Village Bonaire
“Tambourine’s program is designed to make everything easy… Their program is completely integrated and supported by a very responsive team of experienced digital marketers.”Lindsay Jackson Director of New Media Marketing
“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner.”Michael Cady Vice President of Marketing at Charlestowne Hotels
“Tambourine is one of the most innovative companies in the digital marketing space… their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”Morris Moinian President at Fortuna Realty Group