instrumental tactics
A hotel marketing blog for
serious hotel marketers.
How Good Hotel Marketing Can Give Group Sales A Leg Up
Five practical ways to start closing the gap between your sales and marketing strategy.
What’s The Most Challenging Thing About Hotel SEO? Talking About SEO For Hotels
How to talk about hotel SEO in 2020
Don’t Leave These Group Bookings On The Table
Understanding who your meeting planners are and how they shop is crucial to driving more group business.
Check The Like/Follower Ratio of Influencers
Looking to vet a potential social influencer partner? See if their followers engage.
The Art of The Hotel Instagram Feed
How 3 Hotels Are Bringing Their Instagram Feeds To Life
Never Stop Learning From Your Customers
You need web content that preemptively answers customer queries. To do that, you’ll need to regularly talk with your guests.
The Hotel Marketing Metrics That Lie, A Lot!
Stop letting these 3 web metrics spin you in circles.
Respect the Funnel!
Focus your marketing efforts by aligning with your DMO’s top-of-funnel campaigns.
DOSM Checklist for 2020
Want better results in 2020? Ten things we recommend you do now.
The Pop-Up Wars: Why Personalization Matters
When it comes to pop-up ads, tactfulness and consideration are key.
Fool-Proof Your Email Acquisition Strategies
Four Ways Hotels Can Aggressively Acquire New Emails
Don’t Ignore Your Sales Team
Group and meetings business can be highly profitable. Help your sales team drive group revenue and you will all benefit.