instrumental tactics
A hotel marketing blog for
serious hotel marketers.
Want to increase wedding business? It just takes one great photo.
One great photo can seal the deal. One bad photo (or, worse, no photos at all) could be the deal-breaker on a $34,000 piece of business.
The gap between revenue management and marketing is smaller than you think.
In order to close the gap, we need to understand what a successful collaboration looks like.
Which digital marketing tools and tech are eating away at your precious hotel marketing dollars?
When the budget gets tight—and let’s face it…the budget is tight—hotel marketers are forced to get rid of any marketing tools and tech that aren’t critical to driving revenue.
The buzz phrase you need to know this budgeting season
Every year, hotel marketers look at a blank media plan and ask themselves, “How much should I budget for digital marketing?” But is that the right question to be asking?
How Good Hotel Marketing Can Give Group Sales A Leg Up
Five practical ways to start closing the gap between your sales and marketing strategy.
What’s The Most Challenging Thing About Hotel SEO? Talking About SEO For Hotels
How to talk about hotel SEO in 2020
Don’t Leave These Group Bookings On The Table
Understanding who your meeting planners are and how they shop is crucial to driving more group business.
Check The Like/Follower Ratio of Influencers
Looking to vet a potential social influencer partner? See if their followers engage.
The Art of The Hotel Instagram Feed
How 3 Hotels Are Bringing Their Instagram Feeds To Life
Never Stop Learning From Your Customers
You need web content that preemptively answers customer queries. To do that, you’ll need to regularly talk with your guests.
The Hotel Marketing Metrics That Lie, A Lot!
Stop letting these 3 web metrics spin you in circles.
Respect the Funnel!
Focus your marketing efforts by aligning with your DMO’s top-of-funnel campaigns.