Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
What website accessibility overlays don’t protect you from
If you’re in the hospitality industry, chances are you’ve invested in tools or vendors promising to make your website “ADA compliant.” So, why are hotels still getting hit with accessibility lawsuits?
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Guest Editor
Learn from industry leaders
Latest Editorial
“Today's workforce is different. We need to evolve how we lead.”
“You don’t have to do it all on your own.”
Blanka Dewapura - Managing Partner & Co-Founder
Oceanid Hospitality Group
“The lines between marketing and revenue management have blurred.”
Johnathan Capps - Chief Revenue Officer
Charlestowne Hotels
“Want to improve the guest experience? Go to work every day.”
Rita Patel - Owner
Hotel Trundle
Flash Report
Snackable insights for busy hotel marketers
May 27, 2025
Has Hotel Marketing Forgotten About Sales?
Hotel marketing teams have become laser-focused on the leisure guest. But in that pursuit, some...
October 08, 2024
Don’t overlook these two items
in your 2025 budget
Whether you’re crafting your first budget or fine-tuning your twentieth, there are two key line it...
April 19, 2024
Are you listening to your website visitors?
Tapping into website visitor behavioral signals can help uncover what user experience improveme...
By Design
Behind the scenes of Tambourine's creative projects
April 08, 2025
Striking a balance between art & copy
The most effective advertising strikes a perfect balance between stunning visuals and powerful copy....
March 18, 2025
What goes into a Brightline takeover?
A recent collaboration between The Bahamas Ministry of Tourism and Florida’s Brightline captured t...