instrumental tactics
A hotel marketing blog for
serious hotel marketers.
The gap between revenue management and marketing is smaller than you think.
In order to close the gap, we need to understand what a successful collaboration looks like.
Which digital marketing tools and tech are eating away at your precious hotel marketing dollars?
When the budget gets tight—and let’s face it…the budget is tight—hotel marketers are forced to get rid of any marketing tools and tech that aren’t critical to driving revenue.
The buzz phrase you need to know this budgeting season
Every year, hotel marketers look at a blank media plan and ask themselves, “How much should I budget for digital marketing?” But is that the right question to be asking?
How Good Hotel Marketing Can Give Group Sales A Leg Up
Five practical ways to start closing the gap between your sales and marketing strategy.
What’s The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO
How to talk about hotel SEO in 2020
Don’t Leave These Group Bookings On The Table
Understanding who your meeting planners are and how they shop is crucial to driving more group business.
Check The Like/Follower Ratio of Influencers
Looking to vet a potential social influencer partner? See if their followers engage.
The Art of The Hotel Instagram Feed
How 3 Hotels Are Bringing Their Instagram Feeds To Life
Never Stop Learning From Your Customers
You need web content that preemptively answers customer queries. To do that, you’ll need to regularly talk with your guests.
The Hotel Marketing Metrics That Lie, A Lot!
Stop letting these 3 web metrics spin you in circles.
Respect the Funnel!
Focus your marketing efforts by aligning with your DMO’s top-of-funnel campaigns.
DOSM Checklist for 2020
Want better results in 2020? Ten things we recommend you do now.
“Tambourine’s program is designed to make everything easy… Their program is completely integrated and supported by a very responsive team of experienced digital marketers.”Lindsay Jackson Director of New Media Marketing
“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner.”Michael Cady Vice President of Marketing at Charlestowne Hotels
“Tambourine is one of the most innovative companies in the digital marketing space… their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”Morris Moinian President at Fortuna Realty Group