Start With The ‘HVTs’
Create a Top 100 list of ‘high-value targets.’
55 Billion Reasons Hotel Marketers Aren’t Spending Enough To Sell Weddings
Hotel marketers who aren’t directing money into marketing weddings are missing out on their slice of the $55 billion pie.
Create Employee Incentives for Lead Generation
Make everyone on your team part of the group sales effort.
Hotel Marketing Budgeting Philosophy Part 1: Let Your Goals Be Your Guide
This year as budgeting season approaches, we’re looking at practical ways to approach your hotel marketing budgets in our two-part series
Be A Storyteller, Not A Seller
Consistently craft and communicate a unique story for your hotel that attracts travelers to the property.
Why Travel Intent Products Are Baffling Hoteliers
A helpful guide to the travel intent products hoteliers should care about.
Lacking Mobility? Try Facebook Canvas Ads
Harness Facebook Canvas Ads for mobile content and brand differentiation.
Rebranding Doesn’t Always Mean Starting Over: 5 Digital Rebranding Strategies To Give Your Hotel A Head Start
To be sure your property doesn’t make the same mistakes, here are five strategies to give your hotel a head start in the transition.
The Hotel Power Couple
We’ve teamed up with hospitality experts to examine the challenges and methods of making revenue management and marketing teams powerful partners in profitability.
It’s Time To Pare-Down Your Vendors
When it comes to marketing partners, less is more.
Support Your Hotel’s F&B With These 4 Easy Tactics
As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Easy options you can implement immediately to personalize your ad messaging to capture new audiences.
