instrumental tactics
A hotel marketing blog for
serious hotel marketers.
Don’t Leave These Group Bookings On The Table
Understanding who your meeting planners are and how they shop is crucial to driving more group business.
Check The Like/Follower Ratio of Influencers
Looking to vet a potential social influencer partner? See if their followers engage.
The Art of The Hotel Instagram Feed
How 3 Hotels Are Bringing Their Instagram Feeds To Life
Never Stop Learning From Your Customers
You need web content that preemptively answers customer queries. To do that, you’ll need to regularly talk with your guests.
The Hotel Marketing Metrics That Lie, A Lot!
Stop letting these 3 web metrics spin you in circles.
Respect the Funnel!
Focus your marketing efforts by aligning with your DMO’s top-of-funnel campaigns.
DOSM Checklist for 2020
Want better results in 2020? Ten things we recommend you do now.
The Pop-Up Wars: Why Personalization Matters
When it comes to pop-up ads, tactfulness and consideration are key.
Fool-Proof Your Email Acquisition Strategies
Four Ways Hotels Can Aggressively Acquire New Emails
Don’t Ignore Your Sales Team
Group and meetings business can be highly profitable. Help your sales team drive group revenue and you will all benefit.
Turn Need Periods Into Brand-Enhancing Opportunities
Four offer tactics luxury hotels can leverage to fill room nights and need periods
Generate Group Leads With Rich Destination Content
Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge.
“Tambourine’s program is designed to make everything easy… Their program is completely integrated and supported by a very responsive team of experienced digital marketers.”Lindsay Jackson Director of New Media Marketing
“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner.”Michael Cady Vice President of Marketing at Charlestowne Hotels
“Tambourine is one of the most innovative companies in the digital marketing space… their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”Morris Moinian President at Fortuna Realty Group