Instrumental tactics

A hotel marketing publication

hotel background on gray scale
Drift Map

Guest Editor

Jacqui McDermott

February 15, 2024

Loyal Guests Are
A Force Multiplier.

In our industry, we place a lot of focus on attracting new guests. So much so that it can defocus us from fostering loyalty among past guests. But a repeat customer is incredibly valuable to your bottom line.

Jacqui McDermottSales & Marketing Manager,
Ocean Hotels Group Barbados
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Flash Report

snackable insights for busy hotel marketers.

a restaurant room with tables and chairs

February 16, 2024

Are you tracking in-store restaurant visits on Google?

For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.

Flash report: is your sales team leading or following

January 29, 2024

Is Your Sales and Catering Team Leading or Following?

Sales and catering teams have the power to shape events so that they not only work in the best interest of the planner but also in the best interest of the hotel’s bottom line.

gpp

January 05, 2024

What's new with Google’s Property Promotion Ads?

Google has changed its property promotion ads. Learn how this may impact your ad performance. 

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by Design

behind the scenes of tambourine's creative projects.