Mobile-compatability is no longer an afterthought for serious travel marketers. Most of us go through our daily lives locked onto our smartphones. If your website, emails, booking engine and advertising aren’t designed for mobile users…. savvy digital consumers will reject your content and surf to mobile-friendly competitors. Make sure all your digital marketing is built using “responsive design,” which automatically resizes the content based on the screen size of the visitor.
March 19, 2013 • By Dave Spector