Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Make these fixes and watch your conversions increase.
This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.
It’s more important than ever for hotel companies to attract and retain world-class digital talent.
The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.
Budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle.
This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.
Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds.
Hotel sales and marketing pros have a lot to be happy about this year.