Tambourine
hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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10 Killer Hotel Website Conversion Hacks

Make these fixes and watch your conversions increase.

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Friday Freebie: Recognize Your Hotel’s Expensive Marketing Channel

This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.

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Hotel Digital Talent: Why Is It so Hard to Find?

It’s more important than ever for hotel companies to attract and retain world-class digital talent.

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Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

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The Secret Weapon Page on Your Hotel Website

It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.

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Budgets Are Coming: 7 Lessons from Game of Thrones

Budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle.

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Friday Freebie: How Free Parking Can Reduce OTA Commissions

This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.

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Marketing vs Revenue Management: 4 Ways to Bridge the Gap

Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds.

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5 Things Hotel Marketers Are Celebrating This July 4th

Hotel sales and marketing pros have a lot to be happy about this year.

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