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7 Lessons Your Mom Taught You about Hotel Marketing

May 10, 2017 • By

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Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers!

And when we dove into these motherly pearls of wisdom, we found pretty sage hospitality marketing advice. So, sit up straight. Mind your manners. And, for heaven sakes, listen to your mom.

1. Mom: “Money doesn’t grow on trees!”

Hidden Hotel Marketing Advice

Asset managers, hotel management firms and GMs are under more pressure than ever to deliver real bottom line results. However, many hotel marketers still shy away from being accountable for any revenue responsibilities. Instead, they lavishly tout their “rebranding initiatives,” number of social media followers or new hotel photography. This continued disregard for numerical evaluation will put you in a difficult position next year, when you attempt to request a larger marketing budget. Without measuring your success, owners and managers will be more apt to cut back on marketing expenses and staff, believing that your intangible branding results can be achieved with less.

2. Mom: “Just be yourself.”

Hidden Hotel Marketing Advice

In today’s world, it is more important than ever for brands to be transparent and authentic. Social media has changed everything and consumers are demanding that brands be more engaging and less overtly commercial. More personable, less corporate. Hospitality is no longer a B2C industry – it’s P2P, people to people. Every piece of your marketing should reflect that you are a host – first and foremost, and not a business that is gunning for your customers’ wallets. 

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3. Mom: “Finish what you started.” Hidden Hotel Marketing Advice

Marketing success doesn’t happen overnight. You won't be ranked #1 on Google anytime soon. Your email list won’t balloon in just a month. Your hotel social media followers won’t triple with just a few posts. And, you won’t see an explosion of direct bookings with one campaign. Don’t expect immediate results in any of your marketing efforts. Successful marketing comes from being consistent. Each marketing component is part of the larger picture, so don’t give up if things don’t blossom right away.

4. Mom: “I brought you into this world. I can take you out of it.” Hidden Hotel Marketing Advice

Your success ultimately comes down to how well you serve your guests with an amazing experience. And, your marketing should also reflect the guests’ desires, emotions, and the benefits they’ll receive from staying with you.

After all, they’re the reason you are in business and they can easily put you out of it! So, don’t use hotel marketing campaigns to simply brag about your property, your accolades and all the ways you are awesome. Instead, show how guests' lives and perspectives will be changed by an experience with you.

5. Mom: “Look both ways before you cross the street.” Hidden Hotel Marketing Advice

Don’t put blinders on to the rest of the world when creating marketing assets or evaluating campaigns, get real user feedback! For example, you can pay $79 to usertesting.com for unbiased reviewers to test and record their experience on your website. You will be amazed what you can learn by talking to real prospects about their experience with your sales and marketing process.

6. Mom: “Don’t cry over spilled milk.” 

Hidden Hotel Marketing Advice

It’s a reality for all hotel marketers: despite your best efforts, sometimes a marketing campaign will fall flat or short of your revenue goals. This can happen even after investing a ton of marketing dollars, talent and time in marketing research and implementation.

You win some, you lose some.

Instead of obsessing over it and berating yourself (or worse, your marketing team), brush off your disappointment and get up again. Review what went wrong, determine what mistakes to avoid in the future, then keep moving forward. 

7. Mom: “If your friends jumped off a bridge, would you jump too? Hidden Hotel Marketing Advice

Marketing trends move fast and furious. It’s easy to get swept up in the excitement of it all and have the urge to jump in without a sense of direction or without thinking if this is the best fit for your hotel and your current hotel marketing strategies. Listen to your mom – resist the urge. Instead, be selective which marketing tools and tactics you invest in. Does it genuinely align to your target business mix by segment? Do you have the budget and manpower to execute it well? Do you have a plan in place?


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Build Alliances to Create Irresistible Destination Experiences

April 14, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Partner with cool, local purveyors to create remarkable experiences for your guests.

Today’s travelers crave experiences that are local, impactful and unlike anything they can find back home. In fact, a recent American Express survey reported that 72% of participants said they would rather spend money on experiences over things.

What does this mean for hoteliers?

That guests aren’t just booking a hotel room for a place to sleep. They want to have front-row access to adventures and activities that are quintessential to your city and your neighborhood.

Most hotels aren’t in the position to create and execute remarkable experiences on their own. So, one of the smartest and most efficient ways to meet this need head-on is to build partnerships with local experience curators and purveyors.

For instance, partner with a company that takes guests on a tasting tour of local eateries, street food vendors, or the popular farmers market. Work with a family-owned company that offers fun and exciting scavenger hunts in your city. Offer a package with a local art gallery, sailing company, or a trail hiking outfitter.

For example: The French Quarter Inn in Charleston partners with private yachts, carriages, and a helicopter tour company for the “Charleston Perspective” package. While the Collector in St Augustine has a "Girls Gone Mild” Girl’s Getaway package that includes transport, cocktails and local tours.

Create locally inspired, cross-promotional deals to catch the attention of experience-hungry guests.

Get more: Three Ways Hotel Marketers Can Tap Into The Authenticity Trend


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com  

Friday Freebie: How to Use the World’s Best (Free) Hotel Photographers

April 7, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests.

Modern travelers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands.

This is especially true for your hotel photography.

Gone are the days with fake ‘guests’ smiling awkwardly in lobby photos or hiring models to glam up your pool images.

Today, the most trusted source of travel photography are Instagram users, not your hotel itself.

The good news: Many of your guests are shooting and posting beautiful images onto Instagram right now as you read this.

Even better news: You can leverage their genuine images and add them to your own hotel marketing campaigns, whether that’s posting to your website, hotel social media accounts or marketing emails.

Using Instagram images is a smart way to implement ‘social proof,' the idea that people buy into what others are buying.

Here’s How to Do it:

Search for your hotel’s geotag on Instagram and it will pull up all the Instagram images that users have posted from your property. Select which images you’d like to keep for marketing purposes and message each user individually to ask for their permission.

(NOTE: shameless plug.) This process can be time consuming and tedious… if you want a quicker way, you can use our new tool, Tout, and we’ll take care of all of these steps for you.

Click here for details: New Tool Helps Hotels Harvest Guest Generated Content


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

How do Smart Hotel Management Firms Actually Handle Guest Reviews?

April 4, 2017 • By

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Key Takeaways:

1. Positive Reviews = Flag Happiness = More Deals for the Flag and the HMG

One of the primary reasons that HMG operations execs place such high emphasis on reputation/review management is because positive guest scores and reviews ultimately lead to more deals. If an HMG has a reputation for quality service in their hotels, everyone benefits.  In the case of a flagged hotel, more franchise agreements are written for the brand and more management agreements are given to the HMG.

2. Property Operators are Busy

Hotel General Managers no longer have the freedom to delegate all tasks.  They are working with their teams’ hands on to help run the property. Additionally, they need to be guest facing as much as possible. The more time a GM can spend on the floor ensuring a positive guest experience, the less negative reviews a property will have. This is where their time is best spent versus spending their time responding to reviews reactively.

3. Escalation Effect

What happens if a GM is busy while a scathing negative review, that could potentially escalate into something very damaging to the property, comes in? A hotel’s vendor/partner can quickly be called to help do damage control. Part of a hotel management group's responsibility is to safeguard the asset on behalf of the owner. A hotels reputation is one of the most crucial components of the asset.   

One of the biggest tasks hotel management firms face is managing the reputation of their portfolio properties. And it often requires different policies, processes and people than what might be occurring at the property level…

Reputation management software that monitors and responds to guest reviews makes things easier, but software alone can’t manage a hotel’s reputation.

People do that.

The Property Owner, General Manager, Operations Manager, management company and often an outside vendor drive these efforts.

How do hotel management companies handle this complex issue?

We asked a few for their advice.

A Common Bond

image2“Guests want acknowledgment,” says Delana Meyer, Vice President of Digital Strategy, Crescent Hotels & Resorts. “Whether complaining, praising or just commenting, they have taken the time to tell you and you, in return should acknowledge, empathize and, at minimum, say thank you, your feedback will help us be better.”

“The question is not 'what's the value of reputation management?' but rather, 'what's the cost of not participating?,'” she says. Hotels want guest feedback while they’re on property so issues can be taken care of right away. But that’s not always the case, and tools like Twitter, text messaging and Expedia's Real Time Feedback make it easier for guests to communicate their needs without coming to the front desk.

Still, these tools need managing, and an instant response is an expectation.

“We are constantly reviewing and updating our policies on guest reviews, responses and monitoring and have corporate (as well as brand) tools in place to assist with that,” says Meyer.

Don’t Go it Alone

Should hotel management firms handle reputation management at the property level or the management company level, or should they outsource it all?

A Forbes interview with Don Sorensen, the online reputation management expert, suggests the last, primarily because professional reputation management firms have the advantage of “leveraged knowledge” from working with numerous companies.

Another essential is a designated contact person to coordinate a seamless response. The biggest challenge hotels face is how to hire and train employees on property to professionally manage the increasing volume of guest reviews across multiple mediums. What happens if the position turns over? The property is back to square one. This is a fundamental benefit of outsourcing to a professional hotel reputation management firm.

An anecdote from Michael Cady, Vice President of Marketing for Charlestowne Hotels, attests to the value of such seamlessness.

Charlestowne uses proprietary software called InstantComments to facilitate guest feedback. When guests sign in to the on-property internet, a simple feedback request pops up. The hotel’s executive team receives the feedback in real time, and if there’s a problem, responds immediately.

Case in point: Last year, when InstantComments “asked” a guest about her stay, she said she wasn’t feeling all that well and the tissues available in the room were actually aggravating her condition.

The GM took immediate action, sending “one of his team members out to get the best tissues he could find, and within an hour of her comment, an attendant knocked on her door with a new box of super-soft tissues on a silver platter,” Cady recounts.

“We’re trying to deal with any issue while guests are on-property, especially ones that wouldn’t normally warrant a call to the front desk. That way when they leave, they’re praising us all the more,” Cady adds, noting positive reviews have a direct correlation to revenue, “no ifs, ands or buts about it.”

image3Where Charlestowne uses a social media aggregator called Revinate to track its properties’ scores, 1859 Historic Hotels uses ReviewPro, says Josh Henegar, Corporate Revenue Director.

Revinate and ReviewPro are two of many software options that collect online reviews and guest satisfaction scores across multiple platforms, funneling them to a dashboard hotel executives use to handle guest feedback.

ReviewPro features a metric called Global Review Index used to benchmark a hotel or group of properties, reflecting guest satisfaction scores across all social media channels including Expedia, Facebook and TripAdvisor.

Say a guest has an issue with an F&B item, registering his or her complaint on TripAdvisor. The alert goes to the GM, the F&B Director and the Executive Chef, who “operationally figure out what happened, respond right away and do whatever they can to make it right,” according to Henegar.

Set up to trigger alerts whenever a guest satisfaction score registers at three or less, the system “works well assuming we’re on the other end to respond,” he says. “The more people on alert, the better chance we have of knowing right away and being able to respond to them.”

image4The Human Touch

Intelligent software is essential but it doesn’t stand on its own. Synergy among owner, asset manager and management company is also critical. Its lack can be costly, suggests a well-informed HotelNewsNow opinion piece written by Paul Breslin and Julia Zhang.

Also, enhance your brand by stressing what’s unique about it. Each property in the 1859 Historic Hotels portfolio has its own lore, says Henegar, noting some can effectively tell stories of their particular neighborhood, their atmosphere, even reputed ghosts. “Guest reviews constitute our reputation,” he says.

“Nothing will come close to what guests actually say about their experience and their satisfaction… what guests say about their experience, I would say, is the backbone of our reputation.”

Word-of-mouth no longer means face-to-face, but it’s still crucial.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Create the Ultimate Hotel Team With Praise and Applause

March 24, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Applaud and acknowledge your hotel staff often to amplify the guest experience.

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings.

Consider this:

Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews

A study by Globoforce in 2013 found that 89% of people felt more inspired when they were told what they did right, versus what they did wrong. For your hotel to crush its revenue goals every employee should be working at their highest potential. So, dish up some praise and thanks to your colleagues often. In return, you’ll get more innovation, enhanced job performance and delighted guests.

Besides buying rewards, here are some quick and easy ways to celebrate and champion your hotel staff:

  • Be quick to praise and acknowledge (both publicly and privately) a staff member’s contribution to the hotel’s success.
  • Be the best listener. Don’t brush off your hotel's employees. Ask thoughtful questions, carefully listen to their responses and show an authentic interest in them.
  • Be generous with your time. Make the effort to go to their department, spend time with them and keep an open door policy.

Get more: Hotel Marketing – 10 Things That Worked in 2016


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Why You Should Treat Every Guest Like a “Foodie”

March 17, 2017 • By

Welcome to the Friday Freebie!

Each week we share one FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, American consumer behavior shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs.

So it should be no surprise that food and drinks play such a pivotal role in today’s guest experience. Today’s travelers are obsessed with localized culinary experiences. 

No longer is your hotel restaurant and room service merely a convenient way for guests to ‘grab a meal.’ Smart hoteliers are now positioning their restaurants, bars and lounges as loved-by-locals hangouts and exemplary purveyors of the destination’s tastes and textures. 

Luxury hotels have taken travelers’ love for creative and local eats and responded with brilliant marketing tactics that feed into every foodies’ desire.

Here are some tips to borrow:

  • Showcase the local growers, organic markets and sustainable ingredients that travelers can discover on your menus.
  • Tell your chef’s story, their culinary inspirations and how they are using their own backgrounds and local ingredients to create a unique culinary adventure not found anywhere else.
  • Celebrate your destination’s authentic food finds BEYOND YOUR OWN F&B OUTLETS, including nearby mom-and-pop owned ethnic eateries, must-try local dishes, farmers markets, food tours, etc.

While your property may not be a true luxury hotel, you can infuse the feeling of luxury by brilliantly converting your F&B offerings and local food scene into a coveted, memorable experience.

Get more: 10 Secrets of Luxury Hotel Websites


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Are You in the Hotel Business… Or the Experience Business?

February 24, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Realize that you are not in the hotel business, you’re in the experience business. 

Here’s a credo hotel marketers need to be reminded of every once in a while:

It’s not about you.

Oftentimes, hotel marketers lose sight of who their target audience is and instead produce self-serving marketing assets that simply tout the hotel’s amenities.

But, let’s be honest: Guests aren’t driven to book your hotel based on the thread count of your bed sheets, your premium TV channels or 24-hour room service.

The world’s greatest marketers realize that they have to touch emotions to tap wallets.  Nike doesn’t talk much about its advanced shoe materials, instead they celebrate the triumph of the athletic EXPERIENCE!  And Revlon famously said: “We make cosmetics… but we sell hope.”

Similarly, today’s hotel guests are also interested in experiences.

So, focus all of your hotel marketing strategies – from your website, to your hotel social media, to your hotel PPC ads – to showcase how your guests can uniquely experience the destination and how a stay at your property is more remarkable than they could experience anywhere else locally.

Look closely at your hotel's website: Does it promise the viewer an experience that will change their perspective on (insert your city here)? How have you integrated the culture, food, history and nature of your surroundings INTO your story?

Stop shilling the mundane of your property and start crafting a story about the guest experience that will forever change the way they perceive (insert your city here again).

Get more: The Top Five Myths in Hotel Marketing Right Now


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Is the iPhone Killing Your Hotel Revenue?

February 21, 2017 • By

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Here’s what we all know by now:

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well…

The Pew Research Center reports that 75% of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their mobile devices. In fact, 9 out of 10 American consumers keep their smartphones within reach 24 hours a day.

This round-the-clock usage has also redefined the way people book travel. A recent Google report revealed that 77% of luxury travelers turn to their mobile devices for trip inspiration. And a whopping 55% then use their smartphones to book their stay!

As mobile usage propels forward, so should your response as a hotel marketer. Mobile updates, and the world’s response to them, mean that you can’t simply recycle and reuse last year’s mobile strategy. 2017 is a clean slate to keep pace with mobile’s rapid growth.

Here are 5 things you need to know to ride the mobile wave and amplify your mobile revenue this year:

1. Your Search Engine Results Depend on Mobile

For the first time ever, Google is now using your hotel’s mobile site as the primary source to rank your hotel’s website content and user experience, with your desktop version as a secondary site. This means your mobile hotel site is the first factor that goes into determining how well you rank in search engines. While you may have regarded your mobile experience as important in 2016, hotel search engine marketing via mobile is now downright vital to your hotel’s presence and profitability. Plus, as mobile search rises, so does the use of local search terms. This places more emphasis on local SEO and the need for your marketing team to create optimized content with tailored metadata that includes location.

2. Use Mobile PPC to Fill Last Minute Rooms

On-the-go travelers rely on their mobile devices to book last-minute hotel reservations (especially at urban/city hotels). Studies show that 58% of last-minute bookings were made from tablets and smartphones. In fact, the less time a traveler has to book a room, the more likely the reservation will be made on a smartphone. Capture this audience with targeted mobile PPC ad campaigns that tout promos and deals for last-minute travelers or those who are already on the road. Create enticing weekend offers targeting spontaneous travelers from your drive markets. Are you located near the airport? Then, create ads that promote specials for travelers stranded by cancelled or delayed flights. image23. It’s Still a Phone… It’s surprising how many businesses neglect to publish a phone number on their mobile sites, essentially blocking smartphone users from clicking to call and losing out on potential revenue. The first proof of your hotel’s guest service is being available and accessible when guests need you. Take a hint from the few successful travel apps out there, including Expedia and Hilton, and make it easy for smartphone users to find and utilize your phone number.  Even better, craft your hotel’s mobile experience to be more app-like, with a one-touch ‘click to call’ button – both on your mobile website and mobile booking engine. Just as with your desktop hotel website, there are potential hurdles and friction that could easily derail a direct booking in progress via a mobile device. If a guest has a question (which they all do), make it simple for them to reach out to your staff. If not, the visitor may lose patience and seek a room someplace else. 

4. Your Mobile Booking Engine is as Important as Your Mobile Website There is a dangerous “chasm” between your hotel’s mobile website and your booking engine, where potential guests can likely ‘fall off” if you’re not cautious. Slow load times and inconsistent colors/layouts between the mobile website and your mobile booking engine will increase abandonment. Worse yet, if your mobile booking engine fails to recognize the inherent limitations of small screens (and short attention spans) and fails to shorten and simplify the mobile booking process, attrition will surely grow.

5. Optimize for Various Screen Resolution Sizes 

Today, there are seemingly endless smartphone choices, with different designs, features and vitally important (but less obvious) to marketers – different screen resolutions. An iPhone 7 user will have a different experience than the Samsung Galaxy user.

If you notice high traffic to your mobile site, but low conversions and a high number of bounces, consider using a browser tool, such as Chrome’s INSPECT feature that allows you to preview how your hotel’s website appears using various screen resolutions sizes and multiple devices.

 About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

5 Things Hotel Marketers Are Loving This Valentine’s Day

February 14, 2017 • By

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There is so much to love about the lodging industry.

Meeting people from around the world. Creating remarkable experiences for our guests. And, using our creativity to grow brand awareness, engage guests and grow our properties’ revenue.

This year, we asked our clients what was making them warm and fuzzy on Valentine’s Day and here’s what they had to say:

1) A Robust Economy RevPar and ADR are still running at a healthy pace, despite growing hotel supply and Airbnb’s rapid growth in driving leisure and corporate travel. STR predicts demand to stay strong throughout 2017, based on a solid labor market, stronger consumer spending and low inflation rates. Corporate travel also appears to be on the rebound, following a rocky 2016 when corporations tightened their travel budgets in response to a high-profile election, massive corporate mergers, and international issues such as Brexit and the spread of the Zika virus. It appears that corporate travel is poised for its comeback in 2017, with all-time high stock market rates and President Trump’s commitment to slashing corporate tax rates, loosening up regulations, and building more transportation infrastructure. 2) Robust Career Opportunities The industry is ripe for innovation and continuous improvement. That’s why, with new hotel openings and the growth of new hospitality start-ups, we’re seeing more opportunities for marketers in the lodging industry than in many other sectors. This growth has drawn in a lot of millennial talent, bringing in even more fresh ideas and perspectives.  The excitement of the industry and the fast-tracked promotional opportunities make hotel/technology/digital jobs some of the most coveted in the country.

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3) Elevated Consumer Awareness of Direct Booking Benefits Thanks to the massive media outreach by Hilton and Marriott’s direct booking campaigns, we’re seeing heightened public recognition of the benefits of booking direct. The idea is to educate travelers and chip away at the myth that OTAs save guests money. With the stage set, more and more hotels are following in Hilton and Marriott’s footsteps with their own hotel marketing campaigns enticing audiences to book direct.

Plus, hotel marketers at properties of all sizes are now armed with new digital hotel marketing tools and previously unaffordable technology that can help them drive direct room revenue, instead of settling for costly OTA bookings. The momentum of the “book direct movement” is growing and we’re excited to see where this is headed. 4) The Free Evangelist Army of Social Media Advocates Here’s a not-so-secret secret: You have thousands of unpaid hotel social media and marketing staff. They are your guests who Tweet from their hotel balcony, Instagram their room service breakfast, and Facebook Live their rides on the hotel’s complimentary bikes. Then, even after checking out, they post photo albums of their dream vacation online. When guests gush about their travel adventures, they’re taking you along for the ride. This user-generated content is pure gold for a hotel marketer. Now, smart hotels can even seamlessly collect these authentic photos and videos and leverage them as marketing assets using affordable social capture tools.

5) New Simplified Analytics Tools As you know, even small hotels can be buried in a mountain of customer data and need the right tools to help make sense of it all, make better financial decisions for the future and reshape or pivot their hotel marketing strategies. Now, simple analytics tools, like cloud-based SnapShot allows you to see exactly how your hotel is running, aggregating data from your PMS system, TripAdvisor, Google Analytics and social media. This type of data puts you in the best position to craft hotel marketing campaigns tailored with the right message, for the right audience at the right time.


 About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Stop Being a Groundhog: Get Out From Under Your Desk

February 3, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Stop being a hotel marketing groundhog … Rekindle your hotel marketing creativity by getting out of the office to talk to guests.

It’s easy to get lost in the minutiae of hotel marketing.

Tasks like creating marketing assets, engaging with your audience on social media and analyzing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day.

However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing your audience. The easiest way to achieve both is to step out of your office everyday and speak directly to members of your marketing audience. They’re lingering in the lobby, enjoying lunch in the restaurant and reading books on the terrace. Your current guests are your best springboards for brilliant marketing ideas.

Start a conversation and ask how their stay is going, what surprised them about the property, what they’re enjoying the most and what they would miss if your hotel closed? Making it a habit to speak directly with your marketing audience will uncover what your hotel experience lacks, trigger creative solutions and inspire fresh approaches to marketing campaigns – all benefits you could never achieve by hunkering down in your office.   

Get More: Are You a Hotel Marketing Groundhog?


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com