Tambourine
hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Hotel Marketing

Bad Habits: 5 things hotel marketers should stop right now

Today, we want to turn things around and recommend a few things NOT to do!

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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Friday Freebie: Stop Obsessing Over This Hotel Marketing Metric

Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think.

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Hotel Marketers and Accidental Narcissists

How do we provide these “accidental narcissists” what they need to engage with our properties?

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Why Hotel Sales Teams Need to Up Their Digital Game

Here are the three most effective ways hotel salespeople can elevate their digital game.

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Friday Freebie: Hotel PPC, 7 Ways to Improve ROI

This Week’s Freebie: Seven expert tweaks for your hotel’s PPC.

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Friday Freebie: Why Siri Loves Hotel FAQ Pages

This Week’s Freebie: Turn up the volume on organic traffic by creating an FAQ page on your hotel website.

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