Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
Psychology plays a deeper role in online hotel booking decisions than you may think.
How do we provide these “accidental narcissists” what they need to engage with our properties?
Here are the three most effective ways hotel salespeople can elevate their digital game.
This Week’s Freebie: Seven expert tweaks for your hotel’s PPC.
This Week’s Freebie: Turn up the volume on organic traffic by creating an FAQ page on your hotel website.
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.