Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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Friday Freebie: You have one chance to make a good impression

A hotel marketing lesson from mom….

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales

This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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Friday Freebie: When Guests Want to Pay… Get out of the Way

This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.

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Rebranding Your Hotel? Five Marketing ‘Gotchas’

These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.

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