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Tambourine advertising agency

Friday Freebie: Start Tracking Phone Calls to Optimize Your Marketing

June 9, 2017 • By
FridayFreebie-Tambourine-600x600 Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This Week’s Freebie: Start using simple phone tracking tech to optimize your campaigns and reservation/call center performance.  We all know how important it is to monitor data from digital marketing campaigns. However, usually those analytics only track online activity and engagement. One of the best ways to bridge the gap between your online and offline marketing activities is by tracking inbound phone calls using simple new digital tracking technology. Travelers often want to know more about the experience they’re about to embark on. And, they want to interact with someone on your hotel staff or reservation center to get the answers. This is especially true at resorts or destination properties, where it is extremely common for guests to call and want to speak with someone personally before pulling out a credit card to make a long range reservation. Most phone tracking tools now enable management to “listen in” to recordings of any/all calls. What makes this feature so impactful is that you are hearing from the guest firsthand, using their own voice and words to express their concerns and wants. Also, by “listening-in” to recorded phone calls, you can see how well your guest service team deals with guests and whether their “pitch” needs improvement. How is your guest services team handling simple and complex inquiries? How are they conveying your hotel’s unique experience over the phone? Are they up-selling properly and easing the guest along towards booking a reservation? If you’re only measuring your digital results, you’re missing a significant KPI of success: start tracking phone calls to get a complete picture!

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Market Specifically to This Affluent Niche: LGBT Travelers

June 2, 2017 • By
FridayFreebie-Tambourine-600x600 Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This Week’s Freebie (in honor of LGBT Pride Month): Attract LGBT travelers, a lucrative market segment, with specific hotel marketing tactics.  Over the past few years, LGBT travelers have entered the mainstream for progressive hotel marketers everywhere. According to a survey by Community Marketing, Inc., which researches LGBT travelers and helps travel brands understand and reach out to this market, having a LGBT-friendly reputation is one of the top three factors gay or lesbian travelers consider when choosing a hotel. Marketing to a gay and lesbian audience doesn’t require a separate micro-site or obnoxiously proclaiming “We’re gay friendly! Book here!” Instead, the key is to be sophisticated and subtle. Include this market seamlessly into current marketing campaigns with these easy moves:
  • Include relevant images of same-sex couples in marketing materials.
  • Include same-sex couples images in your wedding section.
  • Include social proof: relevant testimonials or awards from relevant publications.
  • Create packages incorporating experiences from your destination’s LGBT neighborhoods like Seattle’s Capitol Hill, New York’s Chelsea, Miami’s South Beach, and San Diego’s Hillcrest.
  • Create June packages for LGBT Pride Month.
  • Partner with gay-friendly bars, restaurants and other establishments.
Get more: Hotels Rolling Out the Rainbow Carpet for LGBT Travelers

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

The 5 Dumbest Hotel Website Design Mistakes

May 30, 2017 • By
Hotel website design is much more than pretty pictures… image1 Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotel’s success than your own direct booking website. Yet, despite its monumental importance, we still see hotels making these same five catastrophic website mistakes that end up costing them thousands in lost  revenue. 1. Letting it Stagnate Remember when websites used to be static online brochures? Those days are long gone, friends. Not only is your website the first impression of your hotel and your brand, it’s at the core of every hotel marketing strategy and direct booking effort. Almost every marketing campaign or tool flows from it or to it: your advertising and retargeting efforts, all of your inbound marketing leads, your SEO, your hotel PPC campaigns, your ROI reporting and more. Treat your hotel website as a software application, not a brochure.  Your amenities, browser standards, email capture forms, booking engine widget integrations and online plug-ins (like live chat) change all the time… and so must your website. If your hotel website is stagnant, chances are your direct booking flow will be as well! 2. Lack of Visually Arresting Imagery It takes mere seconds to make the wrong first impression. Have lackluster or outdated photos on your website? People will automatically assume that your hotel is also lackluster and outdated. Studies show that hotel photography has the power to change a guest’s mind – making them consider a property that before was not in the running or to drop a hotel they were once interested in. Photos aren’t just pretty pictures, they matter to your bookings and your bottom line. So, dump all the stock photography, delete your old images and establish higher standards for all new photography. Hire a photographer with an established portfolio of hotel or architecture work. Then, dip into your most valuable photographer pool – your own guests. Your guests are Instagramming their favorite moments from their trips, and some are pretty stunning! 3. Failure to Display Social Validation Guests will always trust other guests over you. So, you need to harvest the experiences of past guests to sell for you. This means displaying your property’s accolades, magazine awards and other recognizable trust marks prominently on your website, so that guests will immediately see that your hotel is a trusted, proven player. Also, be sure to showcase compelling guest reviews that sum up the best of your hotel experience. In marketing, this tactic is called social proof. It basically tells potential guests, “Other travelers stayed at this hotel and loved it. You will too.” You can also use social proof to validate your hotel’s value to meeting planners and win more group business. 4. Missing a Meaningful, Local Story Modern travelers are driven to book based on what lies outside your hotel walls, not just what’s inside. They want to experience your destination like a true local and crave front-row access to cool discoveries and remarkable experiences unlike anything they can find at home. So, your website should not only focus on your property; It should share the spotlight with your destination. Your hotel website should position your property as the epicenter of your destination. You need to show what experiences guests can look forward to and which are within reach. What cool wine bars or quirky, local coffee shops are within walking distance? What local secrets can your staff share? What should guests know about your immediate neighborhood? The best hotel websites promise to change the viewer’s perspective on the destination and enrich their lives. 5. Absence of Key Tech Tools As stated in Mistake #1, your hotel website should never be a stagnant marketing piece that sits still looking pretty. It is the dynamic centerpiece of all your hotel marketing efforts and should be powered with critical technology that amplifies its capabilities. Today, there are a number of technology plug-ins (more affordable then ever) that enable hotel marketers to maximize every click and visit and reap as much revenue as possible. Some of the tech add-ons we recommend are built-in reservation recovery, live online chat, meeting/group lead tracking technology, ROI tracking, schema integration for SEO, and call tracking.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Do This to Turn up the Heat on Summer Bookings…

May 26, 2017 • By
FridayFreebie-Tambourine-600x600 Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This Week’s Freebie: Rake in more summer bookings by building a tiered minimum stay promotion leveraging your onsite amenities, instead of simply handing out summer discounts.  The good news: Today launches the unofficial start of summer. Even better news: Millions of travelers are pulling out their credit cards and packing their bags for summer vacays. But, don’t rejoice just yet. The competition for summer travelers is fierce and hotels will be pumping out summer discounts in every direction to get their attention. Our advice? Hold back from joining the pack and giving out those standard 10-15 percent discounts. They’re boring and your compset is probably doing the same thing. To get the most revenue out of this summer season, you need to stand out in the sea of summer sameness. Here’s how to do it: Create tiered minimum stay promotions using your onsite amenities as incentives for longer stays. Start off with small, no-cost add-ons, like free late checkouts or early check-ins. Then, increase your offerings with each day added onto the reservation. These can include room upgrades, free parking, free bike rentals, dining credits, spa credits, tickets to local attractions, etc. The best part is, unlike straight price discounts, these value-ads strategically help you drive incremental revenue by enticing guests to stay longer and spend more money at the restaurant or spa, which they may not normally do. Get more: Put Some Sizzle In Your Summer ADRs 

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now

May 23, 2017 • By
Hotel marketing has never been so cluttered and noisy. image1 Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. With all this marketing overload, it’s easy to forget what is really important and which marketing assets actually have the biggest impact on results. We’re here to help... Of course every property has unique demands and market conditions, but we want to try and free your mind from all the nonsense, hype and clutter and review the 10 things that should TRULY matter (in our humble opinion) to the majority of hotel marketers right now: 1. Having a Remarkable Product Boundless creativity, clever marketing concepts and even a robust marketing budget are essentially useless if your hotel is crap. Great marketing can only begin with a great product. If your hotel is showing its frayed edges and providing lackluster experiences (or no real experience at all), no amount of brilliant marketing will save you from a downward spiral. Scour your hotel reviews and find out what guests complain about the most. Then, present this to your owners and champion the improvements your hotel needs to turn the tide and rise above the comp set. 2. Telling a Compelling Story  There is a reason why “storytelling” has become a hotel marketing buzzword over the last several years. Storytelling captivates your audience, draws them in emotionally and entices them to want more. Travelers – both leisure and business – don’t need to be sold on your thread count, the hours of your fitness center or the square footage of your ballroom. When they research hotel options, they are really looking for how your hotel will impact their lives during and after their stay. Follow these steps to use storytelling to win over the hearts and wallets of your target hotel audience.   image2 3. Integrating Systems and Technology Using different providers for each of your critical marketing technology needs (i.e. CRS, website, hotel booking engine, PMS, and CRM) is a recipe for disaster. Many hotels are missing out on countless reservations because of one simple reason: they don’t have integrated technology. The key is to work with as few providers as possible to make sure each component of your marketing can seamlessly speak to each other and simplify reporting for stressed-out hotel revenue, marketing and sales execs who are tired of system incompatibility and reporting nightmares. 4. Measuring Cost-per-Booking  Think you’re impressing your hotel owners with news about your social media followers, your cool new marketing videos or your rebranding initiatives? Think again. Today, hotel owners expect their hotel marketing departments to contribute to the hotel’s revenue targets in ways that can be measured. Without tracking and showing numerical evaluation of your marketing efforts, you’re going to face a difficult time later in the year when you need to request next year’s marketing dollars. To prove how your marketing efforts are adding to the hotel’s revenue, you’ll need to calculate your marketing cost-per-booking (MCPB). Use this number to show your marketing team’s value and to ensure you’re given the proper amount of marketing dollars to continue bringing in business for the hotel. Be especially vigilant to know your cost-per-booking from OTAs as well. Avoid the trap of viewing OTA bookings as purely revenue with no cost of acquisition. 5. Consolidating Vendors The more hotel marketing vendors you work with, the more chaos and confusion you should expect.  Hiring multiple, disconnected vendors to handle separate hotel marketing tasks, like hotel website design, hotel email marketing, hotel social media and hotel PPC campaigns, will halt your property’s success in so many ways. First, you’re paying way too much for vendors handling only one function. Second, you’ll spend most of your day relaying messages from one vendor to the next. And, lastly, no one vendor can ever be held accountable for your marketing success or failure, since they can easily point fingers at each other. Smart hotel marketers avoid juggling vendors… thereby reducing stress and gaining time to spend on proactive campaigns. 6. Sticking to a Plan Marketing to everyone will get you nowhere fast. Smart hotel marketers have a roadmap with a breakdown of exactly how much revenue they expect from each segment of the hotel’s business. This enables the firm to correlate its separate investments in marketing for leisure/transient, group, corporate and F&B. The best hotel marketers understand that generic, aimless and ‘pretty’ marketing won’t cut it. Every marketing activity they create is built with the intention of drawing direct business from one or more of a hotel’s pre-defined guest segments. This will allow you to delegate the proper amount of investments to market to group, corporate, leisure/transient or F&B business. Every marketing activity you craft should be built with the intention of pulling in direct business from one or more of your target guest segments. 7. Consistency Across All Channels  Sure, setting rates and keeping content consistent across the vast array of digital channels can get overwhelming. But maintaining rate, image and promo parity is vital to your hotel’s bottom line. Smart hotel marketers also know that their USP (unique selling proposition) has to be consistent across all brand touchpoints and channels. If consumers see your property described as “urban chic” in one place and “a traditional business hotel” in another… dissonance occurs, causing erosion and attrition. Consistency matters. Whether it’s sending out email offers on a steady cadence, updating your hotel’s social media accounts or communicating with your group clients, it’s critical to set schedules and maintain consistency regardless of season or current results. Your core marketing activities need to be sacred and deserve to be given the attention, resources and budget required. 8. Stunning Photography  Awe-inspiring photos are worth a thousand bookings. Evocative images provoke an emotional response and directly contribute to booking decisions. Your images prepare potential guests for what’s to come. Along with your hotel's website design, they convey your experience with a single glance. So, be ruthless and replace all bland property images, including those that are old, grainy, dark or fail to convey a remarkable guest experience. Hire a hotel photographer trained in shooting real estate or architecture. Even better, complement those professional images with authentic and free photos taken by your hotel’s best photographers – your own guests. 9.  Simultaneous Promotions Across All Channels  Filling periods of need is not easy… which is why smart hotel marketers launch promotions across all channels simultaneously. (See #7: Consistency, above.) Imagine you are the general of all your forces, you’d want them to coordinate operations and move in unison! Launching the promo on every channel AT THE SAME TIME gives consumers comfort and avoids confusion. If guests see different special offers for your hotel on a 3rd party channel than what is shown on your own direct hotel website, they will get uncomfortable with the inconsistency and find another hotel that gives them greater mental comfort. 10. Continuing to Boost Online Guest Sentiment Guests will always trust other guests more than you. This is why past guest reviews are one of the most influential factors impacting your hotel’s future success. Whether glowing or scathing, every review is an opportunity to stumble or shine. Get rid of the canned corporate responses and strive to always answer genuinely and authentically. Graciously own up to any mistakes and correct mistaken guests with grace. Even offer solutions for problems you can’t control, like the noisy nightclub across the street or the construction next door. Keep all of your responses thoughtful and they’ll have a greater chance of turning negative reviews into shining moments that make your hotel even more likable and worthy of a visit.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Nudge Your Happiest Guests to Leave a Review

May 19, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Convince more happy hotel guests to leave good reviews by reminding them at several touch points. 

See those guests who wrote a TripAdvisor review of your hotel?

They make up a teeny, tiny percentage of guests who actually stayed with you. They represent the few who either remembered to leave a review OR felt compelled to because of an extraordinary experience (or a horrible one). 

Now, imagine how much better your TripAdvisor rankings would be if more happy and satisfied guests wrote a review of their stay. The good news: It only takes a simple reminder. 

Stop leaving your guest reviews to chance. Here are a few ways to gently remind your guests to share their experience on TripAdvisor:

Post Stay Emails Every hotel should have an automated process that emails every guest asking for feedback after the guest checks out. And don’t be afraid to put a link leading directly to your TripAdvisor profile. This will likely increase the overall number of reviews you accumulate and show your commitment to transparency! 

Approach Your Social Advocates Turn to your hotel’s brand advocates – those who have posted to Instagram, Facebook and Twitter before. Research shows that hotel properties that reach out to their loyal guests to build up reviews will see not only higher rankings, but increased online sentiment. Remind Guests During Their Stay, Not Just At Check-Out If your staff hears a guest complimenting the hotel in any way, have them encourage the guest to share that tidbit in a review.

Place Your TripAdvisor Link In Your Email Signature Any email you send to guests or to whoever else, should have a link to your TripAdvisor profile.

Get more: Want Better TripAdvisor Rankings? Do These 3 Things


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Do Hotel Sales Teams Have a New Secret Weapon?

May 16, 2017 • By

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.

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Marketing automation technology is one of the biggest advancements in the marketing world over the last ten years.

And hotel marketers were among the early adopters.

The vast majority of hotels use basic forms of marketing automation to improve relationships with leisure segment guests: automatic booking confirms, post stay surveys and reservation recovery emails have been deployed by hotel marketing departments for many years.

But now, thanks to new, more affordable and simplified software, marketing automation could very well be your group sales department’s new best friend and the catalyst for driving more meetings and events to your property. 

Marketing automation can send the right message at the right time to the right meeting planner or group lead. And keep your sales team informed as your target prospects engage with your website and marketing materials!

First, here’s a simple explanation of how marketing automation works for hotel sales and marketing departments:

1. A small piece of code from your marketing automation vendor or agency is embedded in your hotel website’s code. This code allows your marketing automation platform to monitor every visitor who comes to your direct hotel website.

2.  Each visitor’s behavior, actions and referral source is now tracked, collected and viewable via your marketing automationplatform.

3. You can trigger automatic actions to occur when a visitor or lead meets a specific condition. This can be anything from an emailbeing sent, a retargeting ad being delivered or an alert being sent to a salesperson.

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Now, let’s take a quick look at a few of the specific things marketing automation can do to accelerate group revenue:

1. Engage New Group Prospects

Once you get a meeting planner’s email address (usually submitted via an RFP form), marketing automation can ensure that every new lead receives an instant personalized response. Surveys have shown that a surprising number of inbound leads are often ignored… simple marketing automation eliminates this risk by sending these new leads a welcome email that summarizes your hotel’s entire group experience, gives them easy links to see venue photos and images of past events, contact information and bios of sales managers, sample group itineraries, virtual venue tours, etc.

The purpose of this email is to give the meeting planner a reason to interact with your website. From there, marketing automation tools can track their behavior on your website and collect data to refine future campaigns.

2. Create a Steady Drumbeat of Awesomeness

Meeting planners love to book venues they trust. And one way to build trust is by communicating consistently in a selfless, helpful way. Hotel marketers can use marketing automation tools to establish a steady “drip” of stories, photos and content that helps prospects understand the destination better and do their job more effectively. But under no circumstances should the content be self-serving!

Your content “stream” does not have to be restricted to email or digital content. Direct mailing personal notes and helpful material often breaks through the clutter and differentiates you from the thousands of emails your prospects receive each week!

Creating this cadence of content will establish you and your property as a trusted resource and position you as THE leader in your destination!

3. Segment Messages By Group/Event Type

Based on where meeting planners are located and/or what they click on in your onboard/welcome email (and subsequent visits to your hotel website), marketing automation software can determine if they are planning a family reunion, a corporate retreat or a large customer conference. Were they looking at a virtual tour of the largest ballroom? Or, spending a lot of time on the activities pages?

Marketing automation can separate each prospect into smaller buckets and send more customized marketing campaigns with relevant images and copy that match their interests.

4. Perfect Timing…

Meetings and events often follow a pattern throughout the year. For example, many associations generally hold annual conferences in the fall or winter. Meanwhile, the more price-sensitive SMERF market (social, military, educational, religious, fraternal) tend to meet off-season (usually holiday months or summer) when there are more discounts to leverage. Marketing automation can schedule campaigns to be released at the right time, with season-specific images and copy, to target group planners way in advance leading up to their site selection.

Even better, marketing automation enables hotel marketers to send increasingly specific messages as each prospect's behavior intensifies. For example: if one of your meeting planner leads spends 20 minutes on your website two days in a row, she probably should receive different (and more urgent) calls-to-action than the planner who has not visited in months!

5.  Retarget

Retargeting is another form of marketing automation used by many hotels to drive leisure business from consumers who have visited the hotel website before. Similarly, if a meeting planner’s visit to your hotel website doesn’t result in an RFP, you can set up retargeting advertising campaigns (typically through display ads) to follow them and remind them what makes your venue a viable option for their group. The idea is to stay top of mind and get them back onto your site, so that you’ll have a second chance of converting them. You can make your retargeting efforts even more effective by personalizing each with the information you have already collected, for example: dynamically populating your retargeting ads with the actual event dates provided by the prospect.

Have questions about using marketing automation for your hotel sales department? Ask us… we love to talk about this stuff!


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Want More Weddings? Get Real…

May 12, 2017 • By

FridayFreebie-Tambourine-600x600

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Attract more wedding business by sharing real-life wedding stories on your hotel website.

Modern brides, like today’s travelers, are obsessed with authenticity.

Today, they’re inspired by the genuine images, videos, and opinions of other brides and newlyweds, not photo shoots with models.

And smart hotel marketers have taken notice.

Instead of expensive staged photo shoots or using stock photos, many hotels are now showcasing more real-life past events, displaying the food, dresses, décor, etc. from successful weddings at the property.

Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer for permission. Or, use one of the latest social media capture tools to locate, capture and license actual wedding photos shot on your property… these can provide you with a deep archive of authentic wedding photos for your hotel website and other event marketing collateral.

Get more: 7 Ways to Attract More Weddings To Your Hotel


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

7 Lessons Your Mom Taught You about Hotel Marketing

May 10, 2017 • By

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Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers!

And when we dove into these motherly pearls of wisdom, we found pretty sage hospitality marketing advice. So, sit up straight. Mind your manners. And, for heaven sakes, listen to your mom.

1. Mom: “Money doesn’t grow on trees!”

Hidden Hotel Marketing Advice

Asset managers, hotel management firms and GMs are under more pressure than ever to deliver real bottom line results. However, many hotel marketers still shy away from being accountable for any revenue responsibilities. Instead, they lavishly tout their “rebranding initiatives,” number of social media followers or new hotel photography. This continued disregard for numerical evaluation will put you in a difficult position next year, when you attempt to request a larger marketing budget. Without measuring your success, owners and managers will be more apt to cut back on marketing expenses and staff, believing that your intangible branding results can be achieved with less.

2. Mom: “Just be yourself.”

Hidden Hotel Marketing Advice

In today’s world, it is more important than ever for brands to be transparent and authentic. Social media has changed everything and consumers are demanding that brands be more engaging and less overtly commercial. More personable, less corporate. Hospitality is no longer a B2C industry – it’s P2P, people to people. Every piece of your marketing should reflect that you are a host – first and foremost, and not a business that is gunning for your customers’ wallets. 

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3. Mom: “Finish what you started.” Hidden Hotel Marketing Advice

Marketing success doesn’t happen overnight. You won't be ranked #1 on Google anytime soon. Your email list won’t balloon in just a month. Your hotel social media followers won’t triple with just a few posts. And, you won’t see an explosion of direct bookings with one campaign. Don’t expect immediate results in any of your marketing efforts. Successful marketing comes from being consistent. Each marketing component is part of the larger picture, so don’t give up if things don’t blossom right away.

4. Mom: “I brought you into this world. I can take you out of it.” Hidden Hotel Marketing Advice

Your success ultimately comes down to how well you serve your guests with an amazing experience. And, your marketing should also reflect the guests’ desires, emotions, and the benefits they’ll receive from staying with you.

After all, they’re the reason you are in business and they can easily put you out of it! So, don’t use hotel marketing campaigns to simply brag about your property, your accolades and all the ways you are awesome. Instead, show how guests' lives and perspectives will be changed by an experience with you.

5. Mom: “Look both ways before you cross the street.” Hidden Hotel Marketing Advice

Don’t put blinders on to the rest of the world when creating marketing assets or evaluating campaigns, get real user feedback! For example, you can pay $79 to usertesting.com for unbiased reviewers to test and record their experience on your website. You will be amazed what you can learn by talking to real prospects about their experience with your sales and marketing process.

6. Mom: “Don’t cry over spilled milk.” 

Hidden Hotel Marketing Advice

It’s a reality for all hotel marketers: despite your best efforts, sometimes a marketing campaign will fall flat or short of your revenue goals. This can happen even after investing a ton of marketing dollars, talent and time in marketing research and implementation.

You win some, you lose some.

Instead of obsessing over it and berating yourself (or worse, your marketing team), brush off your disappointment and get up again. Review what went wrong, determine what mistakes to avoid in the future, then keep moving forward. 

7. Mom: “If your friends jumped off a bridge, would you jump too? Hidden Hotel Marketing Advice

Marketing trends move fast and furious. It’s easy to get swept up in the excitement of it all and have the urge to jump in without a sense of direction or without thinking if this is the best fit for your hotel and your current hotel marketing strategies. Listen to your mom – resist the urge. Instead, be selective which marketing tools and tactics you invest in. Does it genuinely align to your target business mix by segment? Do you have the budget and manpower to execute it well? Do you have a plan in place?


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: How One Simple Email Can Reduce Abandoned Bookings

May 5, 2017 • By

FridayFreebie-Tambourine-600x600

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Win back abandoned bookings with simple reservation recovery automation.

Every day, hotels ignore millions of relevant consumers at the very edge of converting to real revenue. Prospects who have already visited the website and searched the booking engine for their travel dates.

There is a massive opportunity to regain those lost visitors and reservations. After all, it’s always easier to win business from a previous visitor who has nearly purchased, than from a new consumer who has never heard of you before.

Here’s How to Do it:

After a visitor abandons your hotel’s booking engine, your booking engine should automatically send out a specific email with a personalized greeting that thanks them for visiting your website and a reminder to book. This is where you can offer a limited-time incentive and sell them even more on the experience of staying with you and booking with you directly.

But remember, in order to send these emails, your booking engine will need to capture email addresses as the first field in the booking process. That way, you now have the data necessary to email them if they abandon.

Get more: How to recapture abandoned bookings


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com