Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Hotel Marketing

Bad Habits: 5 things hotel marketers should stop right now

Today, we want to turn things around and recommend a few things NOT to do!

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5 Things Modern Hotel Marketers Can Learn From Vintage Travel Posters

Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.

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Friday Freebie: Crush the Compset with This Group Sales Tactic

Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.

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Why Do Some Hotel Marketers Get Everything They Want?

Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think.

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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10 Killer Hotel Website Conversion Hacks

Make these fixes and watch your conversions increase.

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