It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Psychology plays a deeper role in online hotel booking decisions than you may think.
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
Make these fixes and watch your conversions increase.
This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.