Tambourine

It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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Friday Freebie: Recognize Your Hotel’s Expensive Marketing Channel

This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.

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Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

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The Secret Weapon Page on Your Hotel Website

It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.

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The Seven Traits of Great Hotel Digital Marketers

The most successful hotel digital marketers we’ve worked with have these 7 traits in common.

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Friday Freebie: Test Drive Your Booking Experience As a First-Time Guest Would

This week’s freebie: Test and experience your website as a first-time guest would to spot what makes guests bounce.

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5 Things Hotel Marketers Are Celebrating This July 4th

Hotel sales and marketing pros have a lot to be happy about this year.

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Are Siri and Alexa Interrupting Hotel Search Marketing?

Here’s what hotels can do right now to address this fundamental shift in how consumers are conducting hotel searches.

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Do Hotel Sales Teams Have a New Secret Weapon?

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.

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20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know

We dug up these 20 digital marketing nuggets (across all industries) to help you benchmark your efforts and determine which efforts are worth while.

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