Tambourine Announces Two New Accounts: Hemingway Hotels & Resorts and the Nihiwatu Resort joining its Hotel Marketing RosterNovember 7, 2014 • By Joe Haydn
Hemingway Hotels and Resorts develops luxury hotels and resorts based on Ernest Hemingway’s life and adventure travel to exciting locations worldwide.
Nihiwatu is an intimate, luxury island retreat located on Sumba, Indonesia, offering world-class surfing, the best sport-fishing in Indonesia, hiking through breath-taking waterfalls, ancient villages and once-in-a-lifetime adventure.
“We are looking forward to Tambourine delivering exceptional results for Nihiwatu in this critical space in today's market,” according to James McBride, Nihiwatu’s managing partner / co owner. “Their track record is exceptional so I have no doubt that results will be plentiful.”
Tambourine’s technology is designed to increase awareness, traffic and direct bookings. The firm will deploy the following for Hemingway and Nihiwatu:
- Programmatic Advertising and Traffic Generation: using data analytics to identify relevant potential guests based on past purchase behavior, demographics and propensity to travel to specific locations
- Web/mobile conversion-optimization: utilizing Tambourine’s responsive web/mobile platform to monitor and maximize direct bookings
- Search marketing and retargeting: deep-rooted SEO architecture, retargeting and paid search campaigns across traditional and meta search channels.
“The digital marketplace for independent hotels and resorts continues to get more and more complex,” according to Dave Spector, Partner at Tambourine. “We deploy software and services to ensure that our hotel and resort clients gain a competitive advantage on their compset.”
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30 year anniversary. For more information, visit Tambourine.com